Yelp Data Scraping, Manta.Com Data Scraping, Real Estate Data Scraping, Urbanspoon.Com Scraping, Opentable.Com Scraping, Jigsaw Data Scraping, Goldenpages Scraping, Hotelpronto Data Scraping, Expedia Data Scraping, Tripadvisor Data Scraping

Saturday, 31 December 2016

Data Mining

Data Mining

Data mining is the retrieving of hidden information from data using algorithms. Data mining helps to extract useful information from great masses of data, which can be used for making practical interpretations for business decision-making. It is basically a technical and mathematical process that involves the use of software and specially designed programs. Data mining is thus also known as Knowledge Discovery in Databases (KDD) since it involves searching for implicit information in large databases. The main kinds of data mining software are: clustering and segmentation software, statistical analysis software, text analysis, mining and information retrieval software and visualization software.

Data mining is gaining a lot of importance because of its vast applicability. It is being used increasingly in business applications for understanding and then predicting valuable information, like customer buying behavior and buying trends, profiles of customers, industry analysis, etc. It is basically an extension of some statistical methods like regression. However, the use of some advanced technologies makes it a decision making tool as well. Some advanced data mining tools can perform database integration, automated model scoring, exporting models to other applications, business templates, incorporating financial information, computing target columns, and more.

Some of the main applications of data mining are in direct marketing, e-commerce, customer relationship management, healthcare, the oil and gas industry, scientific tests, genetics, telecommunications, financial services and utilities. The different kinds of data are: text mining, web mining, social networks data mining, relational databases, pictorial data mining, audio data mining and video data mining.

Some of the most popular data mining tools are: decision trees, information gain, probability, probability density functions, Gaussians, maximum likelihood estimation, Gaussian Baves classification, cross-validation, neural networks, instance-based learning /case-based/ memory-based/non-parametric, regression algorithms, Bayesian networks, Gaussian mixture models, K-Means and hierarchical clustering, Markov models, support vector machines, game tree search and alpha-beta search algorithms, game theory, artificial intelligence, A-star heuristic search, HillClimbing, simulated annealing and genetic algorithms.

Some popular data mining software includes: Connexor Machines, Copernic Summarizer, Corpora, DocMINER, DolphinSearch, dtSearch, DS Dataset, Enkata, Entrieva, Files Search Assistant, FreeText Software Technologies, Intellexer, Insightful InFact, Inxight, ISYS:desktop, Klarity (part of Intology tools), Leximancer, Lextek Onix Toolkit, Lextek Profiling Engine, Megaputer Text Analyst, Monarch, Recommind MindServer, SAS Text Miner, SPSS LexiQuest, SPSS Text Mining for Clementine, Temis-Group, TeSSI®, Textalyser, TextPipe Pro, TextQuest, Readware, Quenza, VantagePoint, VisualText(TM), by TextAI, Wordstat. There is also free software and shareware such as INTEXT, S-EM (Spy-EM), and Vivisimo/Clusty.

Source : http://ezinearticles.com/?Data-Mining&id=196652

Tuesday, 27 December 2016

Data Mining - Retrieving Information From Data

Data Mining - Retrieving Information From Data

Data mining definition is the process of retrieving information from data. It has become very important now days because data that is processed is usually kept for future reference and mainly for security purposes in a company. Data transforms is processed into information and it is mostly used in different ways depending on what information one is extracting and from where the person is extracting the information.

It is commonly used in marketing, scientific information and research work, fraud detection and surveillance and many more and most of this work is done using a computer. This definition can come in different terms data snooping, data fishing and data dredging all this refer to data mining but it depends in which department one is. One must know data mining definition so that he can be in a position to make data.

The method of data mining has been there for so many centuries and it is used up to date. There were early methods which were used to identify data mining there are mainly two: regression analysis and bayes theorem. These methods are never used now days because a lot of people have advanced and technology has really changed the entire system.

With the coming up or with the introduction of computers and technology, it becomes very fast and easy to save information. Computers have made work easier and one can be able to expand more knowledge about data crawling and learn on how data is stored and processed through computer science.

Computer science is a course that sharpens one skill and expands more about data crawling and the definition of what data mining means. By studying computer science one can be in a position to know: clustering, support vector machines and decision trees there are some of the units that are found on computer science.

It's all about all this and this knowledge must be applied here. Government institutions, small scale business and supermarkets use data.

The main reason most companies use data mining is because data assist in the collection of information and observations that a company goes through in their daily activity. Such information is very vital in any companies profile and needs to be checked and updated for future reference just in case something happens.

Businesses which use data crawling focus mainly on return of investments, and they are able to know whether they are making a profit or a loss within a very short period. If the company or the business is making a profit they can be in a position to give customers an offer on the product in which they are selling so that the business can be a position to make more profit in an organization, this is very vital in human resource departments it helps in identifying the character traits of a person in terms of job performance.

Most people who use this method believe that is ethically neutral. The way it is being used nowadays raises a lot of questions about security and privacy of its members. Data mining needs good data preparation which can be in a position to uncover different types of information especially those that require privacy.

A very common way in this occurs is through data aggregation.

Data aggregation is when information is retrieved from different sources and is usually put together so that one can be in a position to be analyze one by one and this helps information to be very secure. So if one is collecting data it is vital for one to know the following:

    How will one use the data that he is collecting?
    Who will mine the data and use the data.
    Is the data very secure when am out can someone come and access it.
    How can one update the data when information is needed
    If the computer crashes do I have any backup somewhere.

It is important for one to be very careful with documents which deal with company's personal information so that information cannot easily be manipulated.

source : http://ezinearticles.com/?Data-Mining---Retrieving-Information-From-Data&id=5054887

Friday, 16 December 2016

One of the Main Differences Between Statistical Analysis and Data Mining

One of the Main Differences Between Statistical Analysis and Data Mining

Two methods of analyzing data that are common in both academic and commercial fields are statistical analysis and data mining. While statistical analysis has a long scientific history, data mining is a more recent method of data analysis that has arisen from Computer Science. In this article I want to give an introduction to these methods and outline what I believe is one of the main differences between the two fields of analysis.

Statistical analysis commonly involves an analyst formulating a hypothesis and then testing the validity of this hypothesis by running statistical tests on data that may have been collected for the purpose. For example, if an analyst was studying the relationship between income level and the ability to get a loan, the analyst may hypothesis that there will be a correlation between income level and the amount of credit someone may qualify for.

The analyst could then test this hypothesis with the use of a data set that contains a number of people along with their income levels and the credit available to them. A test could be run that indicates for example that there may be a high degree of confidence that there is indeed a correlation between income and available credit. The main point here is that the analyst has formulated a hypothesis and then used a statistical test along with a data set to provide evidence in support or against that hypothesis.

Data mining is another area of data analysis that has arisen more recently from computer science that has a number of differences to traditional statistical analysis. Firstly, many data mining techniques are designed to be applied to very large data sets, while statistical analysis techniques are often designed to form evidence in support or against a hypothesis from a more limited set of data.

Probably the mist significant difference here, however, is that data mining techniques are not used so much to form confidence in a hypothesis, but rather extract unknown relationships may be present in the data set. This is probably best illustrated with an example. Rather than in the above case where a statistician may form a hypothesis between income levels and an applicants ability to get a loan, in data mining, there is not typically an initial hypothesis. A data mining analyst may have a large data set on loans that have been given to people along with demographic information of these people such as their income level, their age, any existing debts they have and if they have ever defaulted on a loan before.

A data mining technique may then search through this large data set and extract a previously unknown relationship between income levels, peoples existing debt and their ability to get a loan.

While there are quite a few differences between statistical analysis and data mining, I believe this difference is at the heart of the issue. A lot of statistical analysis is about analyzing data to either form confidence for or against a stated hypothesis while data mining is often more about applying an algorithm to a data set to extract previously unforeseen relationships.

Source:http://ezinearticles.com/?One-of-the-Main-Differences-Between-Statistical-Analysis-and-Data-Mining&id=4578250

Monday, 12 December 2016

Data Extraction Services For Better Outputs in Your Business

Data Extraction Services For Better Outputs in Your Business

Data Extraction can be defined as the process of retrieving data from an unstructured source in order to process it further or store it. It is very useful for large organizations who deal with large amount of data on a daily basis that need to be processed into meaningful information and stored for later use. The data extraction is a systematic way to extract and structure data from scattered and semi-structured electronic documents, as found on the web and in various data warehouses.

In today's highly competitive business world, vital business information such as customer statistics, competitor's operational figures and inter-company sales figures play an important role in making strategic decisions. By signing on this service provider, you will be get access to critivcal data from various sources like websites, databases, images and documents.

It can help you take strategic business decisions that can shape your business' goals. Whether you need customer information, nuggets into your competitor's operations and figure out your organization's performance, it is highly critical to have data at your fingertips as and when you want it. Your company may be crippled with tons of data and it may prove a headache to control and convert the data into useful information. Data extraction services enable you get data quickly and in the right format.

Few areas where Data Extraction can help you are:

    Capturing financial data
    Generating better sales leads
    Conducting market research, survey and analysis
    Conducting product research and analysis
    Track, extract and harvest product pricing data
    Searching for specific job postings
    Duplicating an online database
    Acquiring real estate data
    Processing auction information
    Searching online newspapers for latest pricing information
    Extracting and summarize news stories from online news sources

Outsourcing companies provide custom made data extraction services to the client's requirements. The different types of data extraction services;

    Web extraction
    Database extraction

Outsourcing is the beneficial option for large organizations seeking to manage large information. Outsourcing this services helps businesses in managing their data effectively, which in turn enables business to experience an increase in profits. By outsourcing, you can certainly increase your competitive edge and save costs too!

This article is courtesy of Web Scraping Expert - an executive at Outsourcing Web Research offer high quality and time bound comprehensive range of data extraction services at affordable rates. For more info please visit us at: http://www.webscrapingexpert.com/ or directly send your requirements at: info@webscrapingexpert.com

Source:http://ezinearticles.com/?Data-Extraction-Services-For-Better-Outputs-in-Your-Business&id=2760257

Web Data Extraction Services

Web Data Extraction Services

Web Data Extraction from Dynamic Pages includes some of the services that may be acquired through outsourcing. It is possible to siphon information from proven websites through the use of Data Scrapping software. The information is applicable in many areas in business. It is possible to get such solutions as data collection, screen scrapping, email extractor and Web Data Mining services among others from companies providing websites such as Scrappingexpert.com.

Data mining is common as far as outsourcing business is concerned. Many companies are outsource data mining services and companies dealing with these services can earn a lot of money, especially in the growing business regarding outsourcing and general internet business. With web data extraction, you will pull data in a structured organized format. The source of the information will even be from an unstructured or semi-structured source.

In addition, it is possible to pull data which has originally been presented in a variety of formats including PDF, HTML, and test among others. The web data extraction service therefore, provides a diversity regarding the source of information. Large scale organizations have used data extraction services where they get large amounts of data on a daily basis. It is possible for you to get high accuracy of information in an efficient manner and it is also affordable.

Web data extraction services are important when it comes to collection of data and web-based information on the internet. Data collection services are very important as far as consumer research is concerned. Research is turning out to be a very vital thing among companies today. There is need for companies to adopt various strategies that will lead to fast means of data extraction, efficient extraction of data, as well as use of organized formats and flexibility.

In addition, people will prefer software that provides flexibility as far as application is concerned. In addition, there is software that can be customized according to the needs of customers, and these will play an important role in fulfilling diverse customer needs. Companies selling the particular software therefore, need to provide such features that provide excellent customer experience.

It is possible for companies to extract emails and other communications from certain sources as far as they are valid email messages. This will be done without incurring any duplicates. You will extract emails and messages from a variety of formats for the web pages, including HTML files, text files and other formats. It is possible to carry these services in a fast reliable and in an optimal output and hence, the software providing such capability is in high demand. It can help businesses and companies quickly search contacts for the people to be sent email messages.

It is also possible to use software to sort large amount of data and extract information, in an activity termed as data mining. This way, the company will realize reduced costs and saving of time and increasing return on investment. In this practice, the company will carry out Meta data extraction, scanning data, and others as well.

Source: http://ezinearticles.com/?Web-Data-Extraction-Services&id=4733722

Tuesday, 6 December 2016

Data Mining vs Screen-Scraping

Data Mining vs Screen-Scraping

Data mining isn't screen-scraping. I know that some people in the room may disagree with that statement, but they're actually two almost completely different concepts.

In a nutshell, you might state it this way: screen-scraping allows you to get information, where data mining allows you to analyze information. That's a pretty big simplification, so I'll elaborate a bit.

The term "screen-scraping" comes from the old mainframe terminal days where people worked on computers with green and black screens containing only text. Screen-scraping was used to extract characters from the screens so that they could be analyzed. Fast-forwarding to the web world of today, screen-scraping now most commonly refers to extracting information from web sites. That is, computer programs can "crawl" or "spider" through web sites, pulling out data. People often do this to build things like comparison shopping engines, archive web pages, or simply download text to a spreadsheet so that it can be filtered and analyzed.

Data mining, on the other hand, is defined by Wikipedia as the "practice of automatically searching large stores of data for patterns." In other words, you already have the data, and you're now analyzing it to learn useful things about it. Data mining often involves lots of complex algorithms based on statistical methods. It has nothing to do with how you got the data in the first place. In data mining you only care about analyzing what's already there.

The difficulty is that people who don't know the term "screen-scraping" will try Googling for anything that resembles it. We include a number of these terms on our web site to help such folks; for example, we created pages entitled Text Data Mining, Automated Data Collection, Web Site Data Extraction, and even Web Site Ripper (I suppose "scraping" is sort of like "ripping"). So it presents a bit of a problem-we don't necessarily want to perpetuate a misconception (i.e., screen-scraping = data mining), but we also have to use terminology that people will actually use.

Source: http://ezinearticles.com/?Data-Mining-vs-Screen-Scraping&id=146813

Friday, 2 December 2016

An Easy Way For Data Extraction

An Easy Way For Data Extraction

There are so many data scraping tools are available in internet. With these tools you can you download large amount of data without any stress. From the past decade, the internet revolution has made the entire world as an information center. You can obtain any type of information from the internet. However, if you want any particular information on one task, you need search more websites. If you are interested in download all the information from the websites, you need to copy the information and pate in your documents. It seems a little bit hectic work for everyone. With these scraping tools, you can save your time, money and it reduces manual work.

The Web data extraction tool will extract the data from the HTML pages of the different websites and compares the data. Every day, there are so many websites are hosting in internet. It is not possible to see all the websites in a single day. With these data mining tool, you are able to view all the web pages in internet. If you are using a wide range of applications, these scraping tools are very much useful to you.

The data extraction software tool is used to compare the structured data in internet. There are so many search engines in internet will help you to find a website on a particular issue. The data in different sites is appears in different styles. This scraping expert will help you to compare the date in different site and structures the data for records.

And the web crawler software tool is used to index the web pages in the internet; it will move the data from internet to your hard disk. With this work, you can browse the internet much faster when connected. And the important use of this tool is if you are trying to download the data from internet in off peak hours. It will take a lot of time to download. However, with this tool you can download any data from internet at fast rate.There is another tool for business person is called email extractor. With this toll, you can easily target the customers email addresses. You can send advertisement for your product to the targeted customers at any time. This the best tool to find the database of the customers.

However, there are some more scraping tolls are available in internet. And also some of esteemed websites are providing the information about these tools. You download these tools by paying a nominal amount.

Source: http://ezinearticles.com/?An-Easy-Way-For-Data-Extraction&id=3517104

Tuesday, 29 November 2016

Get Started With Scraping – Extracting Simple Tables from PDF Documents

Get Started With Scraping – Extracting Simple Tables from PDF Documents

As anyone who has tried working with “real world” data releases will know, sometimes the only place you can find a particular dataset is as a table locked up in a PDF document, whether embedded in the flow of a document, included as an appendix, or representing a printout from a spreadsheet. Sometimes it can be possible to copy and paste the data out of the table by hand, although for multi-page documents this can be something of a chore. At other times, copy-and-pasting may result in something of a jumbled mess. Whilst there are several applications available that claim to offer reliable table extraction services (some free software,so some open source software, some commercial software), it can be instructive to “View Source” on the PDF document itself to see what might be involved in scraping data from it.

In this post, we’ll look at a simple PDF document to get a feel for what’s involved with scraping a well-behaved table from it. Whilst this won’t turn you into a virtuoso scraper of PDFs, it should give you a few hints about how to get started. If you don’t count yourself as a programmer, it may be worth reading through this tutorial anyway! If nothing else, it may give a feel for the sorts of the thing that are possible when it comes to extracting data from a PDF document.

The computer language I’ll be using to scrape the documents is the Python programming language. If you don’t class yourself as a programmer, don’t worry – you can go a long way copying and pasting other people’s code and then just changing some of the decipherable numbers and letters!

So let’s begin, with a look at a PDF I came across during the recent School of Data data expedition on mapping the garment factories. Much of the source data used in that expedition came via a set of PDF documents detailing the supplier lists of various garment retailers. The image I’ve grabbed below shows one such list, from Varner-Gruppen.

If we look at the table (and looking at the PDF can be a good place to start!) we see that the table is a regular one, with a set of columns separated by white space, and rows that for the majority of cases occupy just a single line.

I’m not sure what the “proper” way of scraping the tabular data from this document is, but here’s the sort approach I’ve arrived at from a combination of copying things I’ve seen, and bit of my own problem solving.

The environment I’ll use to write the scraper is Scraperwiki. Scraperwiki is undergoing something of a relaunch at the moment, so the screenshots may differ a little from what’s there now, but the code should be the same once you get started. To be able to copy – and save – your own scrapers, you’ll need an account; but it’s free, for the moment (though there is likely to soon be a limit on the number of free scrapers you can run…) so there’s no reason not to…;-)

Once you create a new scraper:

you’ll be presented with an editor window, where you can write your scraper code (don’t panic!), along with a status area at the bottom of the screen. This area is used to display log messages when you run your scraper, as well as updates about the pages you’re hoping to scrape that you’ve loaded into the scraper from elsewhere on the web, and details of any data you have popped into the small SQLite database that is associated with the scraper (really, DON’T PANIC!…)

Give your scraper a name, and save it…

To start with, we need to load a couple of programme libraries into the scraper. These libraries provide a lot of the programming tools that do a lot of the heavy lifting for us, and hide much of the nastiness of working with the raw PDF document data.

import scraperwiki
import urllib2, lxml.etree

No, I don’t really know everything these libraries can do either, although I do know where to find the documentation for them… lxm.etree, scraperwiki! (You can also download and run the scraperwiki library in your own Python programmes outside of scraperwiki.com.)

To load the target PDF document into the scraper, we need to tell the scraper where to find it. In this case, the web address/URL of the document is http://cdn.varner.eu/cdn-1ce36b6442a6146/Global/Varner/CSR/Downloads_CSR/Fabrikklister_VarnerGruppen_2013.pdf, so that’s exactly what we’ll use:

url = 'http://cdn.varner.eu/cdn-1ce36b6442a6146/Global/Varner/CSR/Downloads_CSR/Fabrikklister_VarnerGruppen_2013.pdf'

The following three lines will load the file in to the scraper, “parse” the data into an XML document format, which represents the whole PDF in a way that resembles an HTML page (sort of), and then provides us with a link to the “root” of that document.

pdfdata = urllib2.urlopen(url).read()
xmldata = scraperwiki.pdftoxml(pdfdata)
root = lxml.etree.fromstring(xmldata)

If you run this bit of code, you’ll see the PDF document gets loaded in:

Here’s an example of what some of the XML from the PDF we’ve just loaded looks like preview it:

print etree.tostring(root, pretty_print=True)

We can see how many pages there are in the document using the following command:

pages = list(root)
print "There are",len(pages),"pages"

The scraperwiki.pdftoxml library I’m using converts each line of the PDF document to a separate grouped elements. We can iterate through each page, and each element within each page, using the following nested loop:

for page in pages:
  for el in page:

We can take a peak inside the elements using the following print statement within that nested loop:

if el.tag == "text":
  print el.text, el.attrib

Here’s the sort of thing we see from one of the table pages (the actual document has a cover page followed by several tabulated data pages):

Bangladesh {'font': '3', 'width': '62', 'top': '289', 'height': '17', 'left': '73'}
Cutting Edge {'font': '3', 'width': '71', 'top': '289', 'height': '17', 'left': '160'}
1612, South Salna, Salna Bazar {'font': '3', 'width': '165', 'top': '289', 'height': '17', 'left': '425'}
Gazipur {'font': '3', 'width': '44', 'top': '289', 'height': '17', 'left': '907'}
Dhaka Division {'font': '3', 'width': '85', 'top': '289', 'height': '17', 'left': '1059'}
Bangladesh {'font': '3', 'width': '62', 'top': '311', 'height': '17', 'left': '73'}

Looking again the output from each row of the table, we see that there are regular position indicators, particulalry the “top” and “left” coordinates, which correspond to the co-ordinates of where the registration point of each block of text should be placed on the page.

If we imagine the PDF table marked up as follows, we might be able to add some of the co-ordinate values as follows – the blue lines correspond to co-ordinates extracted from the document:

imaginary table lines

We can now construct a small default reasoning hierarchy that describes the contents of each row based on the horizontal (“x-axis”, or “left” co-ordinate) value. For convenience, we pick values that offer a clear separation between the x-co-ordinates defined in the document. In the diagram above, the red lines mark the threshold values I have used to distinguish one column from another:

if int(el.attrib['left']) < 100: print 'Country:', el.text,
elif int(el.attrib['left']) < 250: print 'Factory name:', el.text,
elif int(el.attrib['left']) < 500: print 'Address:', el.text,
elif int(el.attrib['left']) < 1000: print 'City:', el.text,
else:
  print 'Region:', el.text

Take a deep breath and try to follow the logic of it. Hopefully you can see how this works…? The data rows are ordered, stepping through each cell in the table (working left right) for each table row in turn. The repeated if-else statement tries to find the leftmost column into which a text value might fall, based on the value of its “left” attribute. When we find the value of the rightmost column, we print out the data associated with each column in that row.

We’re now in a position to look at running a proper test scrape, but let’s optimise the code slightly first: we know that the data table starts on the second page of the PDF document, so we can ignore the first page when we loop through the pages. As with many programming languages, Python tends to start counting with a 0; to loop through the second page to the final page in the document, we can use this revised loop statement:

for page in pages[1:]:

Here, pages describes a list element with N items, which we can describe explicitly as pages[0:N-1]. Python list indexing counts the first item in the list as item zero, so [1:] defines the sublist from the second item in the list (which has the index value 1 given that we start counting at zero) to the end of the list.

Rather than just printing out the data, what we really want to do is grab hold of it, a row at a time, and add it to a database.

We can use a simple data structure to model each row in a way that identifies which data element was in which column. We initiate this data element in the first cell of a row, and print it out in the last. Here’s some code to do that:

for page in pages[1:]:
  for el in page:
    if el.tag == "text":
      if int(el.attrib['left']) < 100: data = { 'Country': el.text }
      elif int(el.attrib['left']) < 250: data['Factory name'] = el.text
      elif int(el.attrib['left']) < 500: data['Address'] = el.text
      elif int(el.attrib['left']) < 1000: data['City'] = el.text
      else:
        data['Region'] = el.text
        print data

And here’s the sort of thing we get if we run it:

starting to get structured data

That looks nearly there, doesn’t it, although if you peer closely you may notice that sometimes we catch a header row. There are a couple of ways we might be able to ignore the elements in the first, header row of the table on each page.

    We could keep track of the “top” co-ordinate value and ignore the header line based on the value of this attribute.
    We could tack a hacky lazy way out and explicitly ignore any text value that is one of the column header values.

The first is rather more elegant, and would also allow us to automatically label each column and retain it’s semantics, rather than explicitly labelling the columns using out own labels. (Can you see how? If we know we are in the title row based on the “top” co-ordinate value, we can associate the column headings with the “left” coordinate value.) The second approach is a bit more of a blunt instrument, but it does the job…

skiplist=['COUNTRY','FACTORY NAME','ADDRESS','CITY','REGION']
for page in pages[1:]:
  for el in page:
    if el.tag == "text" and el.text not in skiplist:
      if int(el.attrib['left']) < 100: data = { 'Country': el.text }
      elif int(el.attrib['left']) < 250: data['Factory name'] = el.text
      elif int(el.attrib['left']) < 500: data['Address'] = el.text
      elif int(el.attrib['left']) < 1000: data['City'] = el.text
      else:
        data['Region'] = el.text
        print data

At the end of the day, it’s the data we’re after and the aim is not necessarily to produce a reusable, general solution – expedient means occasionally win out! As ever, we have to decide for ourselves the point at which we stop trying to automate everything and consider whether it makes more sense to hard code our observations rather than trying to write scripts to automate or generalise them.

http://xkcd.com/974/ - The General Problem

The final step is to add the data to a database. For example, instead of printing out each data row, we could add the data to the a scraper database table using the command:

scraperwiki.sqlite.save(unique_keys=[], table_name='fabvarn', data=data)

Scraped data preview

Note that the repeated database accesses can slow Scraperwiki down somewhat, so instead we might choose to build up a list of data records, one per row, for each page and them and then add all the companies scraped from a page one page at a time.

If we need to remove a database table, this utility function may help – call it using the name of the table you want to clear…

def dropper(table):
  if table!='':
    try: scraperwiki.sqlite.execute('drop table "'+table+'"')
    except: pass

Here’s another handy utility routine I found somewhere a long time ago (I’ve lost the original reference?) that “flattens” the marked up elements and just returns the textual content of them:

def gettext_with_bi_tags(el):
  res = [ ]
  if el.text:
    res.append(el.text)
  for lel in el:
    res.append("<%s>" % lel.tag)
    res.append(gettext_with_bi_tags(lel))
    res.append("</%s>" % lel.tag)
    if el.tail:
      res.append(el.tail)
  return "".join(res).strip()

If we pass this function something like the string <em>Some text<em> or <em>Some <strong>text</strong></em> it will return Some text.

Having saved the data to the scraper database, we can download it or access it via a SQL API from the scraper homepage:

scrpaed data - db

You can find a copy of the scraper here and a copy of various stages of the code development here.

Finally, it is worth noting that there is a small number of “badly behaved” data rows that split over more than one table row on the PDF.

broken scraper row

Whilst we can handle these within the scraper script, the effort of creating the exception handlers sometimes exceeds the pain associated with identifying the broken rows and fixing the data associated with them by hand.

Summary

This tutorial has shown one way of writing a simple scraper for extracting tabular data from a simply structured PDF document. In much the same way as a sculptor may lock on to a particular idea when working a piece of stone, a scraper writer may find that they lock in to a particular way of parsing data out of a data, and develop a particular set of abstractions and exception handlers as a result. Writing scrapers can be infuriating at times, but may also prove very rewarding in the way that solving any puzzle can be. Compared to copying and pasting data from a PDF by hand, it may also be time well spent!

It is also worth remembering that sometimes it can be quicker to write a scraper that does most of the job, and then finish off the data cleansing or exception handling using another tool, such as OpenRefine or even just a simple text editor. On occasion, it may also make sense to throw the data into a database table as quickly as you can, and then develop code to manage a second pass that takes the raw data out of the database, tidies it up, and then writes it in a cleaner or more structured form into another database table.

Source: http://schoolofdata.org/2013/06/18/get-started-with-scraping-extracting-simple-tables-from-pdf-documents/

Tuesday, 15 November 2016

How Xpath Plays Vital Role In Web Scraping

How Xpath Plays Vital Role In Web Scraping

XPath is a language for finding information in structured documents like XML or HTML. You can say that XPath is (sort of) SQL for XML or HTML files. XPath is used to navigate through elements and attributes in an XML or HTML document.

To understand XPath we must be clear about elements and nodes which are the building blocks of XML and HTML. Let’s talk about them. Here is an example element in an HTML document:

   <a class=”hyperlink” href=http://www.google.com>google</a>

Copy the above text to a file, name it as sample.html and open it in a browser. This will end up as a text link displaying the words “google” and it will take you to www.google.com. For each element there are three main parts: The type, the attributes, andthe text. They are listed below:

 a                                 Type
class,  href                Attributes
google                       Text

Let’s grab some XPath developer tools. I am on Firebug for Firefox or you can use Chrome’s developer tools. We will now form some XPath expressions to extract data from the above element. We will also verify the XPath by using Firebug Console.

For extracting the text “google”:

   //a[@href]/text()   

   //a[@class=”hyperlink”]/text()
 
For extracting the hyperlink i.e. ”www.google.com” :

   //a/@href
//a[@class=”hyperlink”]/@href

That’s all with a single element but in reality, you need to deal with more complex forms.

Let’s proceed to the idea of nodes, and its familial relationship of HTML elements. Look at this example code:

 <div title=”Section1″>

   <table id=”Search”>

       <tr class=”Yahoo”>Yahoo Search</tr>

       <tr class=”Google”>Google Search</tr>

   </table>

</div>

 Notice the </div> at the bottom? That means the table and tr elements are contained within the div. These other elements are considered descendants of the div. The table is a child, and the tr is a grandchild (and so on and so forth). The two tr elements are considered siblings each other. This is vital, as XPath uses these relationships to find your element.

So suppose you want to find the Google item. Any of the following expressions will work:

   //tr[@class=’Google’]
   //div/table/tr[2]
  //div[@title=”Section1″]//tr

So let’s analyze the expressions. We start at the top element (also known as a node). The // means to search all descendants, / means to just look at the current element’s children. So //div means look through all descendants for a div element. The brackets [] specify something about that element. So we can look for an attribute with the @ symbol, or look for text with the text() function. We can chain as many of these together as we can.

Here is a quick reference:

   //             Search all descendant elements
   /              Search all child elements
   []             The predicate (specifies something about the element you are looking for)
   @           Specifies an element attribute. (For example, @title)
   
   .               Specifies the current node (useful when you want to look for an element’s children in the predicate)
   ..              Specifies the parent node
  text()       Gets the text of the element.
   
In the context of web scraping, XPath is a nice tool to have in your belt, as it allows you to write specifications of document locations more flexibly than CSS selectors.

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Source: http://blog.datahut.co/how-xpath-plays-vital-role-in-web-scraping/

Wednesday, 26 October 2016

Data Mining Process - Why Outsource Data Mining Service?

Data Mining Process - Why Outsource Data Mining Service?

Overview of Data Mining and Process:
Data mining is one of the unique techniques for investigating information to extract certain data patterns and decide to outcome of existing requirements. Data mining is widely use in client research, services analysis, market research and so on. It is totally based on mathematical algorithm and analytical skills to drive the desired results from the huge database collection.

Information mining is mostly used by financial analyzer, business and professional organization and also there are many growing area of business that are get maximum advantages of data extract with use of data warehouses in their small to large level of businesses.

Most of functionalities which are used in information collecting process define as under:

* Retrieving Data

* Analyzing Data

* Extracting Data

* Transforming Data

* Loading Data

* Managing Databases

Most of small, medium and large levels of businesses are collect huge amount of data or information for analysis and research to develop business. Such kind of large amount will help and makes it much important whenever information or data required.

Why Outsource Data Online Mining Service?

Outsourcing advantages of data mining services:
o Almost save 60% operating cost
o High quality analysis processes ensuring accuracy levels of almost 99.98%
o Guaranteed risk free outsourcing experience ensured by inflexible information security policies and practices
o Get your project done within a quick turnaround time
o You can measure highly skilled and expertise by taking benefits of Free Trial Program.
o Get the gathered information presented in a simple and easy to access format

Thus, data or information mining is very important part of the web research services and it is most useful process. By outsource data extraction and mining service; you can concentrate on your co relative business and growing fast as you desire.

Outsourcing web research is trusted and well known Internet Market research organization having years of experience in BPO (business process outsourcing) field.

If you want to more information about data mining services and related web research services, then contact us.

Source: http://ezinearticles.com/?Data-Mining-Process---Why-Outsource-Data-Mining-Service?&id=3789102

Saturday, 15 October 2016

Web Scraping with Python: A Beginner’s Guide

Web Scraping with Python: A Beginner’s Guide

In the Big Data world, Web Scraping or Data extraction services are the primary requisites for Big Data Analytics. Pulling up data from the web has become almost inevitable for companies to stay in business. Next question that comes up is how to go about web scraping as a beginner.

Data can be extracted or scraped from a web source using a number of methods. Popular websites like Google, Facebook, or Twitter offer APIs to view and extract the available data in a structured manner.  This prevents the use of other methods that may not be preferred by the API provider. However, the demand to scrape a website arises when the information is not readily offered by the website. Python, an open source programming language is often used for Web Scraping due to its simple and rich ecosystem. It contains a library called “BeautifulSoup” which carries on this task. Let’s take a deeper look into web scraping using python.

Setting up a Python Environment:

To carry out web scraping using Python, you will first have to install the Python Environment, which enables to run code written in the python language. The libraries perform data scraping;

Beautiful Soup is a convenient-to-use python library. It is one of the finest tools for extracting information from a webpage. Professionals can scrape information from web pages in the form of tables, lists, or paragraphs. Urllib2 is another library that can be used in combination with the BeautifulSoup library for fetching the web pages. Filters can be added to extract specific information from web pages. Urllib2 is a Python module that can fetch URLs.

For MAC OSX :

To install Python libraries on MAC OSX, users need to open a terminal win and type in the following commands, single command at a time:

sudoeasy_install pip

pip install BeautifulSoup4

pip install lxml

For Windows 7 & 8 users:

Windows 7 & 8 users need to ensure that the python environment gets installed first. Once, the environment is installed, open the command prompt and find the way to root C:/ directory and type in the following commands:

easy_install BeautifulSoup4

easy_installlxml

Once the libraries are installed, it is time to write data scraping code.

Running Python:

Data scraping must be done for a distinct objective such as to scrape current stock of a retail store. First, a web browser is required to navigate the website that contains this data. After identifying the table, right click anywhere on it and then select inspect element from the dropdown menu list. This will cause a window to pop-up on the bottom or side of your screen displaying the website’s html code. The rankings appear in a table. You might need to scan through the HTML data until you find the line of code that highlights the table on the webpage.

Python offers some other alternatives for HTML scraping apart from BeautifulSoup. They include:

    Scrapy
    Scrapemark
    Mechanize

 Web scraping converts unstructured data from HTML code into structured form such as tabular data in an Excel worksheet. Web scraping can be done in many ways ranging from the use of Google Docs to programming languages. For people who do not have any programming knowledge or technical competencies, it is possible to acquire web data by using web scraping services that provide ready to use data from websites of your preference.

HTML Tags:

To perform web scraping, users must have a sound knowledge of HTML tags. It might help a lot to know that HTML links are defined using anchor tag i.e. <a> tag, “<a href=“http://…”>The link needs to be here </a>”. An HTML list comprises <ul> (unordered) and <ol> (ordered) list. The item of list starts with <li>.

HTML tables are defined with<Table>, row as <tr> and columns are divided into data as <td>;

    <!DOCTYPE html> : A HTML document starts with a document type declaration
    The main part of the HTML document in unformatted, plain text is defined by <body> and </body> tags
    The headings in HTML are defined using the heading tags from <h1> to <h5>
    Paragraphs are defined with the <p> tag in HTML
    An entire HTML document is contained between <html> and </html>

Using BeautifulSoup in Scraping:

While scraping a webpage using BeautifulSoup, the main concern is to identify the final objective. For instance, if you would like to extract a list from webpage, a step wise approach is required:

    First and foremost step is to import the required libraries:

 #import the library used to query a website

import urllib2

#specify the url wiki = “https://”

#Query the website and return the html to the variable ‘page’

page = urllib2.urlopen(wiki)

#import the Beautiful soup functions to parse the data returned from the website

from bs4 import BeautifulSoup

#Parse the html in the ‘page’ variable, and store it in Beautiful Soup format

soup = BeautifulSoup(page)

    Use function “prettify” to visualize nested structure of HTML page
    Working with Soup tags:

Soup<tag> is used for returning content between opening and closing tag including tag.

    In[30]:soup.title

 Out[30]:<title>List of Presidents in India till 2010 – Wikipedia, the free encyclopedia</title>

    soup.<tag>.string: Return string within given tag
    In [38]:soup.title.string
    Out[38]:u ‘List of Presidents in India and Brazil till 2010 in India – Wikipedia, the free encyclopedia’
    Find all the links within page’s <a> tags: Tag a link using tag “<a>”. So, go with option soup.a and it should return the links available in the web page. Let’s do it.
    In [40]:soup.a

Out[40]:<a id=”top”></a>

    Find the right table:

As a table to pull up information about Presidents in India and Brazil till 2010 is being searched for, identifying the right table first is important. Here’s a command to scrape information enclosed in all table tags.

all_tables= soup.find_all(‘table’)

Identify the right table by using attribute “class” of table needs to filter the right table. Thereafter, inspect the class name by right clicking on the required table of web page as follows:

    Inspect element
    Copy the class name or find the class name of right table from the last command’s output.

 right_table=soup.find(‘table’, class_=’wikitable sortable plainrowheaders’)

right_table

That’s how we can identify the right table.

    Extract the information to DataFrame: There is a need to iterate through each row (tr) and then assign each element of tr (td) to a variable and add it to a list. Let’s analyse the Table’s HTML structure of the table. (extract information for table heading <th>)

To access value of each element, there is a need to use “find(text=True)” option with each element.  Finally, there is data in dataframe.

There are various other ways to scrape data using “BeautifulSoup” that reduce manual efforts to collect data from web pages. Code written in BeautifulSoup is considered to be more robust than the regular expressions. The web scraping method we discussed use “BeautifulSoup” and “urllib2” libraries in Python. That was a brief beginner’s guide to start using Python for web scraping.

Source: https://www.promptcloud.com/blog/web-scraping-python-guide

Monday, 3 October 2016

Data Mining vs Screen-Scraping

Data mining isn't screen-scraping. I know that some people in the room may disagree with that statement, but they're actually two almost completely different concepts.

In a nutshell, you might state it this way: screen-scraping allows you to get information, where data mining allows you to analyze information. That's a pretty big simplification, so I'll elaborate a bit.

The term "screen-scraping" comes from the old mainframe terminal days where people worked on computers with green and black screens containing only text. Screen-scraping was used to extract characters from the screens so that they could be analyzed. Fast-forwarding to the web world of today, screen-scraping now most commonly refers to extracting information from web sites. That is, computer programs can "crawl" or "spider" through web sites, pulling out data. People often do this to build things like comparison shopping engines, archive web pages, or simply download text to a spreadsheet so that it can be filtered and analyzed.

Data mining, on the other hand, is defined by Wikipedia as the "practice of automatically searching large stores of data for patterns." In other words, you already have the data, and you're now analyzing it to learn useful things about it. Data mining often involves lots of complex algorithms based on statistical methods. It has nothing to do with how you got the data in the first place. In data mining you only care about analyzing what's already there.

The difficulty is that people who don't know the term "screen-scraping" will try Googling for anything that resembles it. We include a number of these terms on our web site to help such folks; for example, we created pages entitled Text Data Mining, Automated Data Collection, Web Site Data Extraction, and even Web Site Ripper (I suppose "scraping" is sort of like "ripping"). So it presents a bit of a problem-we don't necessarily want to perpetuate a misconception (i.e., screen-scraping = data mining), but we also have to use terminology that people will actually use.

Source: http://ezinearticles.com/?Data-Mining-vs-Screen-Scraping&id=146813

Friday, 23 September 2016

How to do data scraping from PDF files using PHP?

How to do data scraping from PDF files using PHP?

Situations arise when you want to scrap data from PDF or want to search PDF files for matching text. Suppose you have website where users uploads PDF files and you want to give search functionality to user which searches all uploaded PDF file content for matching text and show all PDFs that contains matching search keywords.

Or you might have all London real estate properties details in PDF report file and you want to quickly grab scrape data from PDF reports then you might need PDF scraping library.

To integrate such functionality to web application is not similar to normal search functionality that we do with database search.

Here is the straight solution for this problem. This involves PDF Data Scraping to plain text and match search terms. I have written this post for the people who want to do PDF data scraping or want to make their PDF files to be Searchable.

We are going to use class named class.pdf2text.php which converts PDF text to into ASCII text, so the class is known for PDF extraction. This PHP class ignores anything in PDF that is not a text.

Let’s see very basic example (Taken from author’s file):

<?php

include "class.pdf2text.php";

$a = new PDF2Text();
$a->setFilename('web-scraping-service.pdf'); //grab the pdf file reside in folder where PHP files resides.

$a->decodePDF();//converts PDF content to text
echo $a->output();

?>

“Web Scraping is a technique using which programmer can automate the copy paste manual work and save the time. This is PDF w eb scraping using PHP. We at Web Data Scraping offer Web Scraping and Data Scraping Service. Vist our website www.webdata-scraping.com”

For more complex extraction you can apply regular expression on the text you get and can parse text that you want from PDF. But keep in mind this has limitation and do not work with all types of PDF extraction.

But the wonderful use of this class is to make utility that allow user to search inside PDF when they search on web search bar. Last but not least, You can also find many PDF scraping software available in market that can do complex scraping from PDF files.

Source: http://webdata-scraping.com/data-scraping-pdf-files-using-php/

Wednesday, 14 September 2016

Things to take care while doing Web Scraping!!!

Things to take care while doing Web Scraping!!!

In the present day and age, web scraping word becomes most popular in data science. Basically web scraping is extracting the information from the websites using pre-written programs and web scraping scripts. Many organizations have successfully used web site scraping to build relevant and useful database that they use on a daily basis to enhance their business interests. This is the age of the Big Data and web scraping is one of the trending techniques in the data science.

Throughout my journey of learning web scraping and implementing many successful scraping projects, I have come across some great experiences we can learn from.  In this post, I’m going to discuss some of the approaches to take and approaches to avoid while executing web scraping.

User Proxies: Anonymously scraping data from websites

One should not scrape website with a single IP Address. Because when you repeatedly request the web page for web scraping, there is a chance that the remote web server might block your IP address preventing further request to the web page. To overcome this situation, one should scrape websites with the help of proxy servers (anonymous scraping). This will minimize the risk of getting trapped and blacklisted by a website. Use of Proxies to hide your identity (network details) to remote web servers while scraping data. You may also use a VPN instead of proxies to anonymously scrape websites.

Take maximum data and store it.

Do not follow “process the web page as it comes from the remote server”. Instead take all the information and store it to disk. This approach will be useful when your scraping algorithm breaks in the middle. In this case you don’t have to start scraping again. Never download the same content more than once as you are just wasting bandwidth. Try and download all content to disk in one go and then do the processing.

Follow strict rules in parsing:

Check various rules while parsing the information from the web site. For example if you expect a value to be a date then check that it’s really a date. This may greatly improve the quality of information. When you get unexpected data, then the algorithm need to be changed accordingly.

Respect Robots.txt

Robots.txt specifies the set of rules that should be followed by web crawlers and robots. I strongly advise you to consider and adjust your crawler to fully respect robots.txt. Robots.txt contains instructions on the exact pages that you are allowed to crawl, user-agent, and the requisite intervals between page requests. Following to these instructions minimizes the chance of getting blacklisted and banned from website owner.

Use XPath Smartly

XPath is a nice option to select elements of the HTML document more flexibly than CSS Selectors.  Be careful about HTML structure change through page to page so one xpath you made may be failed to extract data on another page due to changes in HTML structure.

Obey Website TOC:

Some websites make it absolutely apparent in their terms and conditions that they are particularly against to web scraping activities on their content. This can make you vulnerable against possible ethical and legal implications.

Test sample scrape and verify the data with actual scrape

Once you are done with web scraping project set up, you need to test it for sometimes. Check the extracted data. If something is not good, find out the cause and make changes accordingly and finally come to a perfect web scraping project.

Source: http://webdata-scraping.com/things-take-care-web-scraping/

Saturday, 3 September 2016

How Web Scraping for Brand Monitoring is used in Retail Sector

How Web Scraping for Brand Monitoring is used in Retail Sector

Structured or unstructured, business data always plays an instrumental part in driving growth, development, and innovation for your dream venture. Irrespective of industrial sectors or verticals, big data, seems to be of paramount significance for every business or enterprise.

The unsurpassed popularity and increasing importance of big data gave birth to the concept of web scraping, thus enhancing growth opportunities for startups. Large or small, every business establishment will now achieve successful website monitoring and tracking.
How web scraping serves your branding need?

Web scraping helps in extracting unorganized data and ordering it into organized and manageable formats. So if your brand is being talked about in multiple ways (on social media, on expert forums, in comments etc.), you can set the scraping tool algorithm to fetch only data that contains reference about the brand. As an outcome, marketers and business owners around the brand can gauge brand sentiment and tweak their launch marketing campaign to enhance visibility.

Look around and you will discover numerous web scraping solutions ranging from manual to fully automated systems. From Reputation Tracking to Website monitoring, your web scraper can help create amazing insights from seemingly random bits of data (both in structured as well as unstructured format).
Using web scraping

The concept of web scraping revolutionizes the use of big data for business. With its availability across sectors, retailers are on cloud nine. Here’s how the retail market is utilizing the power of Web Scraping for brand monitoring.

Determining pricing strategy

The retail market is filled with competition. Whether it is products or pricing strategies, every retailer competes hard to stay ahead of the growth curve. Web scraping techniques will help you crawl price comparison sites’ pricing data, product descriptions, as well as images to receive data for comparison, affiliation, or analytics.

As a result, retailers will have the opportunity to trade their products at competitive prices, thus increasing profit margins by a whopping 10%.

Tracking online presence

Current trends in ecommerce herald the need for a strong online presence. Web scraping takes cue from this particular aspect, thus scraping reviews and profiles on websites. By providing you a crystal clear picture of product performance, customer behavior, and interactions, web scraping will help you achieve Online Brand Intelligence and monitoring.
Detection of fraudulent reviews

Present-day purchasers have this unique habit of referring to reviews, before finalizing their purchase decisions. Web scraping helps in the identification of opinion-spamming, thus figuring out fake reviews. It will further extend support in detecting, reviewing, streamlining, or blocking reviews, according to your business needs.
Online reputation management

Web data scraping helps in figuring out avenues to take your ORM objectives forward. With the help of the scraped data, you learn about both the impactful as well as vulnerable areas for online reputation management. You will have the web crawler identifying demographic opinions such as age group, gender, sentiments, and GEO location.

Social media analytics

Since social media happens to be one of the most crucial factors for retailers, it will be imperative to Scrape Social Media websites and extract data from Twitter. The web scraping technology will help you watch your brand in Social Media along with fetching Data for social media analytics. With social media channels such as Twitter monitoring services, you will strengthen your firm’s’ branding even more than before.
Advantages of BM

As a business, you might want to monitor your brand in social media to gain deep insights about your brand’s popularity and the current consumer behavior. Brand monitoring companies will watch your brand in social media and come up with crucial data for social media analytics. This process has immense benefits for your business, these are summarized over here –

Locate Infringers

Leading brands often face the challenge thrown by infringers. When brand monitoring companies keep a close look at products available in the market, there is less probability of a copyright infringement. The biggest infringement happens in the packaging, naming and presentation of products. With constant monitoring and legal support provided by the Trademark Law, businesses could remain protected from unethical competitors and illicit business practices.

Manage Consumer Reaction and Competitor’s Challenges

A good business keeps a check on the current consumer sentiment in the targeted demographic and positively manages the same in the interest of their brand. The feedback from your consumers could be affirmative or negative but if you have a hold on the social media channels, web platforms and forums, you, as a brand will be able to propagate trust at all times.

When competitor brands indulge in backbiting or false publicity about your brand, you can easily tame their negative comments by throwing in a positive image in front of your target audience. So, brand monitoring and its active implementation do help in positive image building and management for businesses.
Why Web scraping for BM?

Web scraping for brand monitoring gives you a second pair of eyes to look at your brand as a general consumer. Considering the flowing consumer sentiment in the market during a specific business season, you could correct or simply innovate better ways to mold the target audience in your brand’s favor. Through a systematic approach towards online brand intelligence and monitoring, future business strategies and possible brand responses could be designed, keeping your business actively prepared for both types of scenarios.

For effective web scraping, businesses extract data from Twitter that helps them understand ‘what’s trending’ in their business domain. They also come closer to reality in terms of brand perception, user interaction and brand visibility in the notions of their clientele. Web scraping professionals or companies scrape social media websites to gather relevant data related to your brand or your competitor’s that has the potential to affect your growth as a business. Management and organization of this data is done to extract out significant and reference building facts. Future strategy for your brand is designed by brand monitoring professionals keeping in mind the facts accumulated through web scraping. The data obtained through web scraping helps in –

Knowing the actual brand potential,
Expanding brand coverage,
Devising brand penetration,
Analyzing scope and possibilities for a brand and
Design thoughtful and insightful brand strategies.

In simple words, web scraping provides a business enough base of information that could be used to devise future plans and to make suggestive changes in the current business strategy.

Advantages of Web scraping for BM

Web scraping has made things seamless for businesses involved in managing their brands and active brand monitoring. There is no doubt, that web scraping for brand monitoring comes with immense benefits, some of these are –

Improved customer insight

When you have in hand and factual knowledge about your consumer base through social media channels, you are in a strong position to portray your positive image as a brand. With more realistic data on your hands, you could develop strategies more effectively and make realistic goals for your brand’s improvement. Social media insights also allows marketers to create highly targeted and custom marketing messages – thus leading to better likelihood of sales conversion.

Monitoring your Competition

Web scraping helps you realize where your brand stands in the market among the competition. The actual penetration of your brand in the targeted segment helps in getting a clear picture of your present business scenario. Through careful removal of competition in your concerned business category, you could strengthen your brand image.

Staying Informed

When your brand monitoring team is keeping track of all social media channels, it becomes easier for you to stay informed about latest comments about your business on sites like Facebook, Twitter and social forums etc. You could have deep knowledge about the consumer behavior related to your brand and your competitors on these web destinations.

Improved Consumer Satisfaction and Sales

Reputation tracking done through web scraping helps in generating planned response at times of crisis. It also mends the communication gap between consumer and the brand, hence improving the consumer satisfaction. This automatically translates into trust building and brand loyalty improving your brand’s sales.

To sign off

By granting opportunities to monitor your social media data, web scraping is undoubtedly helping retail businesses take a significant step towards perfect branding. If you are one of the key players in this sector, there’s reason for celebration ahead!

Source: https://www.promptcloud.com/blog/How-Web-Scraping-for-Brand-Monitoring-is-used-in-Retail-Sector

Saturday, 27 August 2016

How to use Social Media Scraping to be your Competitors’ Nightmare

How to use Social Media Scraping to be your Competitors’ Nightmare

Big data and competitive intelligence have been in the limelight for quite some time now. The almost magical power of big data to help a company make just the right decisions have been talked about a lot. When it comes to big data, the kind of benefits that a business can get totally depends upon the sources they acquire it from. Social media is one of the best sources from where you can get data that helps your business in a multitude of ways. Now that every business is deep rooted on the internet, social media data becomes all the more relevant and crucial. Here is how you can use data scraped from social media sites to get an edge in the competition.

Keeping watch on your competitors

Social media is the best place to watch your competitors’ activity and take counter initiatives to keep up or take over them. If you want to know what your competitors are up to, a social media scraping setup for scraping the posts that mention your competitors’ brand/product names can do the trick. This can also be used to learn a thing or two from their activities on social media so that you can take respective measures to stay ahead of them. For example, you could know if your competitor is running a special promotional offer at the moment and come up with something better than theirs to keep up. This can do wonders if you are in a highly competitive industry like Ecommerce where the competition is intense. If you are not using some help from web scraping technology to keep a close watch on your competitors, you could easily get left over in this fast-paced business scene.

Solving customer issues at the earliest

Customers are vocal about their experience with different products and services on social media sites these days. If you have a customer whose issue was left unsolved, there is a good chance that he/she will take it to the social media to vent the frustration. Watching out for such instances and giving them prompt support should be something you should do if you want to retain these customers and stop them from ruining your brand’s image. By scraping social media sites for posts that mention your product/service, you can easily find out if there are such grievances from customers. This can make sure to an extent that you don’t let unhappy customers stay that way, which eventually hurts your business in the long run. Customers can make or break your company, so using social media scraping to serve the customers better can help you succeed eventually.

Sentiment analysis

Social media data can play a good job at helping you understand user sentiments. With the help of social media scraping, a business can get the big picture about general perception of their brand by their users. This can go a long way since this level of feedback can help you fix unnoticed issues with your company and service quickly. By rectifying them, you can make your brand more appealing to the customers. Sentiment analysis will provide you with the opportunity to transform your business into how customers want it to be. Social media scraping is the one and only way to have access to this user sentiment data which can help you optimize your business for the customers.

Web crawling for social media data

When social media data possess so much value to businesses, it makes sense to look for efficient ways to gather and use this data. Manually scrolling through millions of tweets doesn’t make sense, this is why you should use social media scraping to aggregate the relevant data for your business. Besides, web scraping technologies make it possible to handle huge amounts of data with ease. Since the size of data is huge when it comes to business related requirements, web scraping is the only scalable solution worth considering. To make things even simpler, there are reliable web scraping solutions that offer social media scraping services for brand monitoring.

Bottom line

Since social media has become an integral part of online businesses, the data available on these sites possess immense value to companies in every industry. Social media scraping can be used for brand monitoring and gaining competitive intelligence that can be used to optimize your business model for maximum effectiveness. This will in turn make your company stand out from the competition and the added advantage of insights gained from social media data will help you to take over your competitors.

Source: https://www.promptcloud.com/blog/social-media-scraping-for-competitive-intelligence

Tuesday, 16 August 2016

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence


Business Intelligence has become a very important activity in the business arena irrespective of the domain due to the fact that managers need to analyze comprehensively in order to face the challenges.

Data sourcing, data analysing, extracting the correct information for a given criteria, assessing the risks and finally supporting the decision making process are the main components of BI.

In a business perspective, core stakeholders need to be well aware of all the above stages and be crystal clear on expectations. The person, who is being assigned with the role of Business Analyst (BA) for the BI initiative either from the BI solution providers' side or the company itself, needs to take the full responsibility on assuring that all the above steps are correctly being carried out, in a way that it would ultimately give the business the expected leverage. The management, who will be the users of the BI solution, and the business stakeholders, need to communicate with the BA correctly and elaborately on their expectations and help him throughout the process.

Data sourcing is an initial yet crucial step that would have a direct impact on the system where extracting information from multiple sources of data has to be carried out. The data may be on text documents such as memos, reports, email messages, and it may be on the formats such as photographs, images, sounds, and they can be on more computer oriented sources like databases, formatted tables, web pages and URL lists. The key to data sourcing is to obtain the information in electronic form. Therefore, typically scanners, digital cameras, database queries, web searches, computer file access etc, would play significant roles. In a business perspective, emphasis should be placed on the identification of the correct relevant data sources, the granularity of the data to be extracted, possibility of data being extracted from identified sources and the confirmation that only correct and accurate data is extracted and passed on to the data analysis stage of the BI process.

Business oriented stake holders guided by the BA need to put in lot of thought during the analyzing stage as well, which is the second phase. Synthesizing useful knowledge from collections of data should be done in an analytical way using the in-depth business knowledge whilst estimating current trends, integrating and summarizing disparate information, validating models of understanding, and predicting missing information or future trends. This process of data analysis is also called data mining or knowledge discovery. Probability theory, statistical analysis methods, operational research and artificial intelligence are the tools to be used within this stage. It is not expected that business oriented stake holders (including the BA) are experts of all the above theoretical concepts and application methodologies, but they need to be able to guide the relevant resources in order to achieve the ultimate expectations of BI, which they know best.

Identifying relevant criteria, conditions and parameters of report generation is solely based on business requirements, which need to be well communicated by the users and correctly captured by the BA. Ultimately, correct decision support will be facilitated through the BI initiative and it aims to provide warnings on important events, such as takeovers, market changes, and poor staff performance, so that preventative steps could be taken. It seeks to help analyze and make better business decisions, to improve sales or customer satisfaction or staff morale. It presents the information that manager's need, as and when they need it.

In a business sense, BI should go several steps forward bypassing the mere conventional reporting, which should explain "what has happened?" through baseline metrics. The value addition will be higher if it can produce descriptive metrics, which will explain "why has it happened?" and the value added to the business will be much higher if predictive metrics could be provided to explain "what will happen?" Therefore, when providing a BI solution, it is important to think in these additional value adding lines.

Data warehousing

In the context of BI, data warehousing (DW) is also a critical resource to be implemented to maximize the effectiveness of the BI process. BI and DW are two terminologies that go in line. It has come to a level where a true BI system is ineffective without a powerful DW, in order to understand the reality behind this statement, it's important to have an insight in to what DW really is.

A data warehouse is one large data store for the business in concern which has integrated, time variant, non volatile collection of data in support of management's decision making process. It will mainly have transactional data which would facilitate effective querying, analyzing and report generation, which in turn would give the management the required level of information for the decision making.

The reasons to have BI together with DW

At this point, it should be made clear why a BI tool is more effective with a powerful DW. To query, analyze and generate worthy reports, the systems should have information available. Importantly, transactional information such as sales data, human resources data etc. are available normally in different applications of the enterprise, which would obviously be physically held in different databases. Therefore, data is not at one particular place, hence making it very difficult to generate intelligent information.

The level of reports expected today, are not merely independent for each department, but managers today want to analyze data and relationships across the enterprise so that their BI process is effective. Therefore, having data coming from all the sources to one location in the form of a data warehouse is crucial for the success of the BI initiative. In a business viewpoint, this message should be passed and sold to the managements of enterprises so that they understand the value of the investment. Once invested, its gains could be achieved over several years, in turn marking a high ROI.

Investment costs for a DW in the short term may look quite high, but it's important to re-iterate that the gains are much higher and it will span over many years to come. It also reduces future development cost since with the DW any requested report or view could be easily facilitated. However, it is important to find the right business sponsor for the project. He or she needs to communicate regularly with executives to ensure that they understand the value of what's being built. Business sponsors need to be decisive, take an enterprise-wide perspective and have the authority to enforce their decisions.

Process

Implementation of a DW itself overlaps with some phases of the above explained BI process and it's important to note that in a process standpoint, DW falls in to the first few phases of the entire BI initiative. Gaining highly valuable information out of DW is the latter part of the BI process. This can be done in many ways. DW can be used as the data repository of application servers that run decision support systems, management Information Systems, Expert systems etc., through them, intelligent information could be achieved.

But one of the latest strategies is to build cubes out of the DW and allow users to analyze data in multiple dimensions, and also provide with powerful analytical supporting such as drill down information in to granular levels. Cube is a concept that is different to the traditional relational 2-dimensional tabular view, and it has multiple dimensions, allowing a manager to analyze data based on multiple factors, and not just two factors. On the other hand, it allows the user to select whatever the dimension he wish to choose for analyzing purposes and not be limited by one fixed view of data, which is called as slice & dice in DW terminology.

BI for a serious enterprise is not just a phase of a computerization process, but it is one of the major strategies behind the entire organizational drivers. Therefore management should sit down and build up a BI strategy for the company and identify the information they require in each business direction within the enterprise. Given this, BA needs to analyze the organizational data sources in order to build up the most effective DW which would help the strategized BI process.

High level Ideas on Implementation

At the heart of the data warehousing process is the extract, transform, and load (ETL) process. Implementation of this merely is a technical concern but it's a business concern to make sure it is designed in such a way that it ultimately helps to satisfy the business requirements. This process is responsible for connecting to and extracting data from one or more transactional systems (source systems), transforming it according to the business rules defined through the business objectives, and loading it into the all important data model. It is at this point where data quality should be gained. Of the many responsibilities of the data warehouse, the ETL process represents a significant portion of all the moving parts of the warehousing process.

Creation of a powerful DW depends on the correctness of data modeling, which is the responsibility of the database architect of the project, but BA needs to play a pivotal role providing him with correct data sources, data requirements and most importantly business dimensions. Business Dimensional modeling is a special method used for DW projects and this normally should be carried out by the BA and from there onwards technical experts should take up the work. Dimensions are perspectives specific to a business that could be used for analysis purposes. As an example, for a sales database, the dimensions could include Product, Time, Store, etc. Obviously these dimensions differ from one business to another and hence for each DW initiative those dimensions should be correctly identified and that could be very well done by a person who has experience in the DW domain and understands the business as well, making it apparent that DW BA is the person responsible.

Each of the identified dimensions would be turned in to a dimension table at the implementation phase, and the objective of the above explained ETL process is to fill up these dimension tables, which in turn will be taken to the level of the DW after performing some more database activities based on a strong underlying data model. Implementation details are not important for a business stakeholder but being aware of high level process to this level is important so that they are also on the same pitch as that of the developers and can confirm that developers are actually doing what they are supposed to do and would ultimately deliver what they are supposed to deliver.

Security is also vital in this regard, since this entire effort deals with highly sensitive information and identification of access right to specific people to specific information should be correctly identified and captured at the requirements analysis stage.

Advantages

There are so many advantages of BI system. More presentation of analytics directly to the customer or supply chain partner will be possible. Customer scores, customer campaigns and new product bundles can all be produced from analytic structures resulting in high customer retention and creation of unique products. More collaboration within information can be achieved from effective BI. Rather than middle managers getting great reports and making their own areas look good, information will be conveyed into other functions and rapidly shared to create collaborative decisions increasing the efficiency and accuracy. The return on human capital will be greatly increased.

Managers at all levels will save their time on data analysis, and hence saving money for the enterprise, as the time of managers is equal to money in a financial perspective. Since powerful BI would enable monitoring internal processes of the enterprises more closely and allow making them more efficient, the overall success of the organization would automatically grow. All these would help to derive a high ROI on BI together with a strong DW. It is a common experience to notice very high ROI figures on such implementations, and it is also important to note that there are many non-measurable gains whilst we consider most of the measurable gains for the ROI calculation. However, at a stage where it is intended to take the management buy-in for the BI initiative, it's important to convert all the non measurable gains in to monitory values as much as possible, for example, saving of managers time can be converted in to a monitory value using his compensation.

The author has knowledge in both Business and IT. Started career as a Software Engineer and moved to work in the business analysis area of a premier US based software company.

Source: http://ezinearticles.com/?Business-Intelligence-and-Data-Warehousing-in-a-Business-Perspective&id=35640

Monday, 8 August 2016

Getting Data from the Web

Getting Data from the Web

You’ve tried everything else, and you haven’t managed to get your hands on the data you want. You’ve found the data on the web, but, alas — no download options are available and copy-paste has failed you. Fear not, there may still be a way to get the data out. For example you can:

Get data from web-based APIs, such as interfaces provided by online databases and many modern web applications (including Twitter, Facebook and many others). This is a fantastic way to access government or commercial data, as well as data from social media sites.

Extract data from PDFs. This is very difficult, as PDF is a language for printers and does not retain much information on the structure of the data that is displayed within a document. Extracting information from PDFs is beyond the scope of this book, but there are some tools and tutorials that may help you do it.

Screen scrape web sites. During screen scraping, you’re extracting structured content from a normal web page with the help of a scraping utility or by writing a small piece of code. While this method is very powerful and can be used in many places, it requires a bit of understanding about how the web works.

With all those great technical options, don’t forget the simple options: often it is worth to spend some time searching for a file with machine-readable data or to call the institution which is holding the data you want.

In this chapter we walk through a very basic example of scraping data from an HTML web page.
What is machine-readable data?

The goal for most of these methods is to get access to machine-readable data. Machine readable data is created for processing by a computer, instead of the presentation to a human user. The structure of such data relates to contained information, and not the way it is displayed eventually. Examples of easily machine-readable formats include CSV, XML, JSON and Excel files, while formats like Word documents, HTML pages and PDF files are more concerned with the visual layout of the information. PDF for example is a language which talks directly to your printer, it’s concerned with position of lines and dots on a page, rather than distinguishable characters.
Scraping web sites: what for?

Everyone has done this: you go to a web site, see an interesting table and try to copy it over to Excel so you can add some numbers up or store it for later. Yet this often does not really work, or the information you want is spread across a large number of web sites. Copying by hand can quickly become very tedious, so it makes sense to use a bit of code to do it.

The advantage of scraping is that you can do it with virtually any web site — from weather forecasts to government spending, even if that site does not have an API for raw data access.
What you can and cannot scrape

There are, of course, limits to what can be scraped. Some factors that make it harder to scrape a site include:

Badly formatted HTML code with little or no structural information e.g. older government websites.

Authentication systems that are supposed to prevent automatic access e.g. CAPTCHA codes and paywalls.

Session-based systems that use browser cookies to keep track of what the user has been doing.

A lack of complete item listings and possibilities for wildcard search.

Blocking of bulk access by the server administrators.

Another set of limitations are legal barriers: some countries recognize database rights, which may limit your right to re-use information that has been published online. Sometimes, you can choose to ignore the license and do it anyway — depending on your jurisdiction, you may have special rights as a journalist. Scraping freely available Government data should be fine, but you may wish to double check before you publish. Commercial organizations — and certain NGOs — react with less tolerance and may try to claim that you’re “sabotaging” their systems. Other information may infringe the privacy of individuals and thereby violate data privacy laws or professional ethics.
Tools that help you scrape

There are many programs that can be used to extract bulk information from a web site, including browser extensions and some web services. Depending on your browser, tools like Readability (which helps extract text from a page) or DownThemAll (which allows you to download many files at once) will help you automate some tedious tasks, while Chrome’s Scraper extension was explicitly built to extract tables from web sites. Developer extensions like FireBug (for Firefox, the same thing is already included in Chrome, Safari and IE) let you track exactly how a web site is structured and what communications happen between your browser and the server.

ScraperWiki is a web site that allows you to code scrapers in a number of different programming languages, including Python, Ruby and PHP. If you want to get started with scraping without the hassle of setting up a programming environment on your computer, this is the way to go. Other web services, such as Google Spreadsheets and Yahoo! Pipes also allow you to perform some extraction from other web sites.
How does a web scraper work?

Web scrapers are usually small pieces of code written in a programming language such as Python, Ruby or PHP. Choosing the right language is largely a question of which community you have access to: if there is someone in your newsroom or city already working with one of these languages, then it makes sense to adopt the same language.

While some of the click-and-point scraping tools mentioned before may be helpful to get started, the real complexity involved in scraping a web site is in addressing the right pages and the right elements within these pages to extract the desired information. These tasks aren’t about programming, but understanding the structure of the web site and database.

When displaying a web site, your browser will almost always make use of two technologies: HTTP is a way for it to communicate with the server and to request specific resource, such as documents, images or videos. HTML is the language in which web sites are composed.
The anatomy of a web page

Any HTML page is structured as a hierarchy of boxes (which are defined by HTML “tags”). A large box will contain many smaller ones — for example a table that has many smaller divisions: rows and cells. There are many types of tags that perform different functions — some produce boxes, others tables, images or links. Tags can also have additional properties (e.g. they can be unique identifiers) and can belong to groups called ‘classes’, which makes it possible to target and capture individual elements within a document. Selecting the appropriate elements this way and extracting their content is the key to writing a scraper.

Viewing the elements in a web page: everything can be broken up into boxes within boxes.

To scrape web pages, you’ll need to learn a bit about the different types of elements that can be in an HTML document. For example, the <table> element wraps a whole table, which has <tr> (table row) elements for its rows, which in turn contain <td> (table data) for each cell. The most common element type you will encounter is <div>, which can basically mean any block of content. The easiest way to get a feel for these elements is by using the developer toolbar in your browser: they will allow you to hover over any part of a web page and see what the underlying code is.

Tags work like book ends, marking the start and the end of a unit. For example <em> signifies the start of an italicized or emphasized piece of text and </em> signifies the end of that section. Easy.

An example: scraping nuclear incidents with Python

NEWS is the International Atomic Energy Agency’s (IAEA) portal on world-wide radiation incidents (and a strong contender for membership in the Weird Title Club!). The web page lists incidents in a simple, blog-like site that can be easily scraped.

To start, create a new Python scraper on ScraperWiki and you will be presented with a text area that is mostly empty, except for some scaffolding code. In another browser window, open the IAEA site and open the developer toolbar in your browser. In the “Elements” view, try to find the HTML element for one of the news item titles. Your browser’s developer toolbar helps you connect elements on the web page with the underlying HTML code.

Investigating this page will reveal that the titles are <h4> elements within a <table>. Each event is a <tr> row, which also contains a description and a date. If we want to extract the titles of all events, we should find a way to select each row in the table sequentially, while fetching all the text within the title elements.

In order to turn this process into code, we need to make ourselves aware of all the steps involved. To get a feeling for the kind of steps required, let’s play a simple game: In your ScraperWiki window, try to write up individual instructions for yourself, for each thing you are going to do while writing this scraper, like steps in a recipe (prefix each line with a hash sign to tell Python that this not real computer code). For example:

  # Look for all rows in the table
  # Unicorn must not overflow on left side.

Try to be as precise as you can and don’t assume that the program knows anything about the page you’re attempting to scrape.

Once you’ve written down some pseudo-code, let’s compare this to the essential code for our first scraper:

  import scraperwiki
  from lxml import html

In this first section, we’re importing existing functionality from libraries — snippets of pre-written code. scraperwiki will give us the ability to download web sites, while lxml is a tool for the structured analysis of HTML documents. Good news: if you are writing a Python scraper with ScraperWiki, these two lines will always be the same.

  url = "http://www-news.iaea.org/EventList.aspx"
  doc_text = scraperwiki.scrape(url)
  doc = html.fromstring(doc_text)

Next, the code makes a name (variable): url, and assigns the URL of the IAEA page as its value. This tells the scraper that this thing exists and we want to pay attention to it. Note that the URL itself is in quotes as it is not part of the program code but a string, a sequence of characters.

We then use the url variable as input to a function, scraperwiki.scrape. A function will provide some defined job — in this case it’ll download a web page. When it’s finished, it’ll assign its output to another variable, doc_text. doc_text will now hold the actual text of the website — not the visual form you see in your browser, but the source code, including all the tags. Since this form is not very easy to parse, we’ll use another function, html.fromstring, to generate a special representation where we can easily address elements, the so-called document object model (DOM).

  for row in doc.cssselect("#tblEvents tr"):
  link_in_header = row.cssselect("h4 a").pop()
  event_title = link_in_header.text
  print event_title

In this final step, we use the DOM to find each row in our table and extract the event’s title from its header. Two new concepts are used: the for loop and element selection (.cssselect). The for loop essentially does what its name implies; it will traverse a list of items, assigning each a temporary alias (row in this case) and then run any indented instructions for each item.

The other new concept, element selection, is making use of a special language to find elements in the document. CSS selectors are normally used to add layout information to HTML elements and can be used to precisely pick an element out of a page. In this case (Line. 6) we’re selecting #tblEvents tr which will match each <tr> within the table element with the ID tblEvents (the hash simply signifies ID). Note that this will return a list of <tr> elements.

As can be seen on the next line (Line. 7), where we’re applying another selector to find any <a> (which is a hyperlink) within a <h4> (a title). Here we only want to look at a single element (there’s just one title per row), so we have to pop it off the top of the list returned by our selector with the .pop() function.

Note that some elements in the DOM contain actual text, i.e. text that is not part of any markup language, which we can access using the [element].text syntax seen on line 8. Finally, in line 9, we’re printing that text to the ScraperWiki console. If you hit run in your scraper, the smaller window should now start listing the event’s names from the IAEA web site.

  figs/incoming/04-DD.png
  Figure 58. A scraper in action (ScraperWiki)

You can now see a basic scraper operating: it downloads the web page, transforms it into the DOM form and then allows you to pick and extract certain content. Given this skeleton, you can try and solve some of the remaining problems using the ScraperWiki and Python documentation:

Can you find the address for the link in each event’s title?

Can you select the small box that contains the date and place by using its CSS class name and extract the element’s text?

ScraperWiki offers a small database to each scraper so you can store the results; copy the relevant example from their docs and adapt it so it will save the event titles, links and dates.

The event list has many pages; can you scrape multiple pages to get historic events as well?

As you’re trying to solve these challenges, have a look around ScraperWiki: there are many useful examples in the existing scrapers — and quite often, the data is pretty exciting, too. This way, you don’t need to start off your scraper from scratch: just choose one that is similar, fork it and adapt to your problem.

Source: http://datajournalismhandbook.org/1.0/en/getting_data_3.html