How to use Social Media Scraping to be your Competitors’ Nightmare

How to use Social Media Scraping to be your Competitors’ Nightmare

Big data and competitive intelligence have been in the limelight for quite some time now. The almost magical power of big data to help a company make just the right decisions have been talked about a lot. When it comes to big data, the kind of benefits that a business can get totally depends upon the sources they acquire it from. Social media is one of the best sources from where you can get data that helps your business in a multitude of ways. Now that every business is deep rooted on the internet, social media data becomes all the more relevant and crucial. Here is how you can use data scraped from social media sites to get an edge in the competition.

Keeping watch on your competitors

Social media is the best place to watch your competitors’ activity and take counter initiatives to keep up or take over them. If you want to know what your competitors are up to, a social media scraping setup for scraping the posts that mention your competitors’ brand/product names can do the trick. This can also be used to learn a thing or two from their activities on social media so that you can take respective measures to stay ahead of them. For example, you could know if your competitor is running a special promotional offer at the moment and come up with something better than theirs to keep up. This can do wonders if you are in a highly competitive industry like Ecommerce where the competition is intense. If you are not using some help from web scraping technology to keep a close watch on your competitors, you could easily get left over in this fast-paced business scene.

Solving customer issues at the earliest

Customers are vocal about their experience with different products and services on social media sites these days. If you have a customer whose issue was left unsolved, there is a good chance that he/she will take it to the social media to vent the frustration. Watching out for such instances and giving them prompt support should be something you should do if you want to retain these customers and stop them from ruining your brand’s image. By scraping social media sites for posts that mention your product/service, you can easily find out if there are such grievances from customers. This can make sure to an extent that you don’t let unhappy customers stay that way, which eventually hurts your business in the long run. Customers can make or break your company, so using social media scraping to serve the customers better can help you succeed eventually.

Sentiment analysis

Social media data can play a good job at helping you understand user sentiments. With the help of social media scraping, a business can get the big picture about general perception of their brand by their users. This can go a long way since this level of feedback can help you fix unnoticed issues with your company and service quickly. By rectifying them, you can make your brand more appealing to the customers. Sentiment analysis will provide you with the opportunity to transform your business into how customers want it to be. Social media scraping is the one and only way to have access to this user sentiment data which can help you optimize your business for the customers.

Web crawling for social media data

When social media data possess so much value to businesses, it makes sense to look for efficient ways to gather and use this data. Manually scrolling through millions of tweets doesn’t make sense, this is why you should use social media scraping to aggregate the relevant data for your business. Besides, web scraping technologies make it possible to handle huge amounts of data with ease. Since the size of data is huge when it comes to business related requirements, web scraping is the only scalable solution worth considering. To make things even simpler, there are reliable web scraping solutions that offer social media scraping services for brand monitoring.

Bottom line

Since social media has become an integral part of online businesses, the data available on these sites possess immense value to companies in every industry. Social media scraping can be used for brand monitoring and gaining competitive intelligence that can be used to optimize your business model for maximum effectiveness. This will in turn make your company stand out from the competition and the added advantage of insights gained from social media data will help you to take over your competitors.

Source: https://www.promptcloud.com/blog/social-media-scraping-for-competitive-intelligence

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence

Business Intelligence has become a very important activity in the business arena irrespective of the domain due to the fact that managers need to analyze comprehensively in order to face the challenges.

Data sourcing, data analysing, extracting the correct information for a given criteria, assessing the risks and finally supporting the decision making process are the main components of BI.

In a business perspective, core stakeholders need to be well aware of all the above stages and be crystal clear on expectations. The person, who is being assigned with the role of Business Analyst (BA) for the BI initiative either from the BI solution providers' side or the company itself, needs to take the full responsibility on assuring that all the above steps are correctly being carried out, in a way that it would ultimately give the business the expected leverage. The management, who will be the users of the BI solution, and the business stakeholders, need to communicate with the BA correctly and elaborately on their expectations and help him throughout the process.

Data sourcing is an initial yet crucial step that would have a direct impact on the system where extracting information from multiple sources of data has to be carried out. The data may be on text documents such as memos, reports, email messages, and it may be on the formats such as photographs, images, sounds, and they can be on more computer oriented sources like databases, formatted tables, web pages and URL lists. The key to data sourcing is to obtain the information in electronic form. Therefore, typically scanners, digital cameras, database queries, web searches, computer file access etc, would play significant roles. In a business perspective, emphasis should be placed on the identification of the correct relevant data sources, the granularity of the data to be extracted, possibility of data being extracted from identified sources and the confirmation that only correct and accurate data is extracted and passed on to the data analysis stage of the BI process.

Business oriented stake holders guided by the BA need to put in lot of thought during the analyzing stage as well, which is the second phase. Synthesizing useful knowledge from collections of data should be done in an analytical way using the in-depth business knowledge whilst estimating current trends, integrating and summarizing disparate information, validating models of understanding, and predicting missing information or future trends. This process of data analysis is also called data mining or knowledge discovery. Probability theory, statistical analysis methods, operational research and artificial intelligence are the tools to be used within this stage. It is not expected that business oriented stake holders (including the BA) are experts of all the above theoretical concepts and application methodologies, but they need to be able to guide the relevant resources in order to achieve the ultimate expectations of BI, which they know best.

Identifying relevant criteria, conditions and parameters of report generation is solely based on business requirements, which need to be well communicated by the users and correctly captured by the BA. Ultimately, correct decision support will be facilitated through the BI initiative and it aims to provide warnings on important events, such as takeovers, market changes, and poor staff performance, so that preventative steps could be taken. It seeks to help analyze and make better business decisions, to improve sales or customer satisfaction or staff morale. It presents the information that manager's need, as and when they need it.

In a business sense, BI should go several steps forward bypassing the mere conventional reporting, which should explain "what has happened?" through baseline metrics. The value addition will be higher if it can produce descriptive metrics, which will explain "why has it happened?" and the value added to the business will be much higher if predictive metrics could be provided to explain "what will happen?" Therefore, when providing a BI solution, it is important to think in these additional value adding lines.

Data warehousing

In the context of BI, data warehousing (DW) is also a critical resource to be implemented to maximize the effectiveness of the BI process. BI and DW are two terminologies that go in line. It has come to a level where a true BI system is ineffective without a powerful DW, in order to understand the reality behind this statement, it's important to have an insight in to what DW really is.

A data warehouse is one large data store for the business in concern which has integrated, time variant, non volatile collection of data in support of management's decision making process. It will mainly have transactional data which would facilitate effective querying, analyzing and report generation, which in turn would give the management the required level of information for the decision making.

The reasons to have BI together with DW

At this point, it should be made clear why a BI tool is more effective with a powerful DW. To query, analyze and generate worthy reports, the systems should have information available. Importantly, transactional information such as sales data, human resources data etc. are available normally in different applications of the enterprise, which would obviously be physically held in different databases. Therefore, data is not at one particular place, hence making it very difficult to generate intelligent information.

The level of reports expected today, are not merely independent for each department, but managers today want to analyze data and relationships across the enterprise so that their BI process is effective. Therefore, having data coming from all the sources to one location in the form of a data warehouse is crucial for the success of the BI initiative. In a business viewpoint, this message should be passed and sold to the managements of enterprises so that they understand the value of the investment. Once invested, its gains could be achieved over several years, in turn marking a high ROI.

Investment costs for a DW in the short term may look quite high, but it's important to re-iterate that the gains are much higher and it will span over many years to come. It also reduces future development cost since with the DW any requested report or view could be easily facilitated. However, it is important to find the right business sponsor for the project. He or she needs to communicate regularly with executives to ensure that they understand the value of what's being built. Business sponsors need to be decisive, take an enterprise-wide perspective and have the authority to enforce their decisions.

Process

Implementation of a DW itself overlaps with some phases of the above explained BI process and it's important to note that in a process standpoint, DW falls in to the first few phases of the entire BI initiative. Gaining highly valuable information out of DW is the latter part of the BI process. This can be done in many ways. DW can be used as the data repository of application servers that run decision support systems, management Information Systems, Expert systems etc., through them, intelligent information could be achieved.

But one of the latest strategies is to build cubes out of the DW and allow users to analyze data in multiple dimensions, and also provide with powerful analytical supporting such as drill down information in to granular levels. Cube is a concept that is different to the traditional relational 2-dimensional tabular view, and it has multiple dimensions, allowing a manager to analyze data based on multiple factors, and not just two factors. On the other hand, it allows the user to select whatever the dimension he wish to choose for analyzing purposes and not be limited by one fixed view of data, which is called as slice & dice in DW terminology.

BI for a serious enterprise is not just a phase of a computerization process, but it is one of the major strategies behind the entire organizational drivers. Therefore management should sit down and build up a BI strategy for the company and identify the information they require in each business direction within the enterprise. Given this, BA needs to analyze the organizational data sources in order to build up the most effective DW which would help the strategized BI process.

High level Ideas on Implementation

At the heart of the data warehousing process is the extract, transform, and load (ETL) process. Implementation of this merely is a technical concern but it's a business concern to make sure it is designed in such a way that it ultimately helps to satisfy the business requirements. This process is responsible for connecting to and extracting data from one or more transactional systems (source systems), transforming it according to the business rules defined through the business objectives, and loading it into the all important data model. It is at this point where data quality should be gained. Of the many responsibilities of the data warehouse, the ETL process represents a significant portion of all the moving parts of the warehousing process.

Creation of a powerful DW depends on the correctness of data modeling, which is the responsibility of the database architect of the project, but BA needs to play a pivotal role providing him with correct data sources, data requirements and most importantly business dimensions. Business Dimensional modeling is a special method used for DW projects and this normally should be carried out by the BA and from there onwards technical experts should take up the work. Dimensions are perspectives specific to a business that could be used for analysis purposes. As an example, for a sales database, the dimensions could include Product, Time, Store, etc. Obviously these dimensions differ from one business to another and hence for each DW initiative those dimensions should be correctly identified and that could be very well done by a person who has experience in the DW domain and understands the business as well, making it apparent that DW BA is the person responsible.

Each of the identified dimensions would be turned in to a dimension table at the implementation phase, and the objective of the above explained ETL process is to fill up these dimension tables, which in turn will be taken to the level of the DW after performing some more database activities based on a strong underlying data model. Implementation details are not important for a business stakeholder but being aware of high level process to this level is important so that they are also on the same pitch as that of the developers and can confirm that developers are actually doing what they are supposed to do and would ultimately deliver what they are supposed to deliver.

Security is also vital in this regard, since this entire effort deals with highly sensitive information and identification of access right to specific people to specific information should be correctly identified and captured at the requirements analysis stage.

Advantages

There are so many advantages of BI system. More presentation of analytics directly to the customer or supply chain partner will be possible. Customer scores, customer campaigns and new product bundles can all be produced from analytic structures resulting in high customer retention and creation of unique products. More collaboration within information can be achieved from effective BI. Rather than middle managers getting great reports and making their own areas look good, information will be conveyed into other functions and rapidly shared to create collaborative decisions increasing the efficiency and accuracy. The return on human capital will be greatly increased.

Managers at all levels will save their time on data analysis, and hence saving money for the enterprise, as the time of managers is equal to money in a financial perspective. Since powerful BI would enable monitoring internal processes of the enterprises more closely and allow making them more efficient, the overall success of the organization would automatically grow. All these would help to derive a high ROI on BI together with a strong DW. It is a common experience to notice very high ROI figures on such implementations, and it is also important to note that there are many non-measurable gains whilst we consider most of the measurable gains for the ROI calculation. However, at a stage where it is intended to take the management buy-in for the BI initiative, it's important to convert all the non measurable gains in to monitory values as much as possible, for example, saving of managers time can be converted in to a monitory value using his compensation.

The author has knowledge in both Business and IT. Started career as a Software Engineer and moved to work in the business analysis area of a premier US based software company.

Source: http://ezinearticles.com/?Business-Intelligence-and-Data-Warehousing-in-a-Business-Perspective&id=35640

Getting Data from the Web

Getting Data from the Web

You’ve tried everything else, and you haven’t managed to get your hands on the data you want. You’ve found the data on the web, but, alas — no download options are available and copy-paste has failed you. Fear not, there may still be a way to get the data out. For example you can:

Get data from web-based APIs, such as interfaces provided by online databases and many modern web applications (including Twitter, Facebook and many others). This is a fantastic way to access government or commercial data, as well as data from social media sites.

Extract data from PDFs. This is very difficult, as PDF is a language for printers and does not retain much information on the structure of the data that is displayed within a document. Extracting information from PDFs is beyond the scope of this book, but there are some tools and tutorials that may help you do it.

Screen scrape web sites. During screen scraping, you’re extracting structured content from a normal web page with the help of a scraping utility or by writing a small piece of code. While this method is very powerful and can be used in many places, it requires a bit of understanding about how the web works.

With all those great technical options, don’t forget the simple options: often it is worth to spend some time searching for a file with machine-readable data or to call the institution which is holding the data you want.

In this chapter we walk through a very basic example of scraping data from an HTML web page.
What is machine-readable data?

The goal for most of these methods is to get access to machine-readable data. Machine readable data is created for processing by a computer, instead of the presentation to a human user. The structure of such data relates to contained information, and not the way it is displayed eventually. Examples of easily machine-readable formats include CSV, XML, JSON and Excel files, while formats like Word documents, HTML pages and PDF files are more concerned with the visual layout of the information. PDF for example is a language which talks directly to your printer, it’s concerned with position of lines and dots on a page, rather than distinguishable characters.
Scraping web sites: what for?

Everyone has done this: you go to a web site, see an interesting table and try to copy it over to Excel so you can add some numbers up or store it for later. Yet this often does not really work, or the information you want is spread across a large number of web sites. Copying by hand can quickly become very tedious, so it makes sense to use a bit of code to do it.

The advantage of scraping is that you can do it with virtually any web site — from weather forecasts to government spending, even if that site does not have an API for raw data access.
What you can and cannot scrape

There are, of course, limits to what can be scraped. Some factors that make it harder to scrape a site include:

Badly formatted HTML code with little or no structural information e.g. older government websites.

Authentication systems that are supposed to prevent automatic access e.g. CAPTCHA codes and paywalls.

Session-based systems that use browser cookies to keep track of what the user has been doing.

A lack of complete item listings and possibilities for wildcard search.

Blocking of bulk access by the server administrators.

Another set of limitations are legal barriers: some countries recognize database rights, which may limit your right to re-use information that has been published online. Sometimes, you can choose to ignore the license and do it anyway — depending on your jurisdiction, you may have special rights as a journalist. Scraping freely available Government data should be fine, but you may wish to double check before you publish. Commercial organizations — and certain NGOs — react with less tolerance and may try to claim that you’re “sabotaging” their systems. Other information may infringe the privacy of individuals and thereby violate data privacy laws or professional ethics.
Tools that help you scrape

There are many programs that can be used to extract bulk information from a web site, including browser extensions and some web services. Depending on your browser, tools like Readability (which helps extract text from a page) or DownThemAll (which allows you to download many files at once) will help you automate some tedious tasks, while Chrome’s Scraper extension was explicitly built to extract tables from web sites. Developer extensions like FireBug (for Firefox, the same thing is already included in Chrome, Safari and IE) let you track exactly how a web site is structured and what communications happen between your browser and the server.

ScraperWiki is a web site that allows you to code scrapers in a number of different programming languages, including Python, Ruby and PHP. If you want to get started with scraping without the hassle of setting up a programming environment on your computer, this is the way to go. Other web services, such as Google Spreadsheets and Yahoo! Pipes also allow you to perform some extraction from other web sites.
How does a web scraper work?

Web scrapers are usually small pieces of code written in a programming language such as Python, Ruby or PHP. Choosing the right language is largely a question of which community you have access to: if there is someone in your newsroom or city already working with one of these languages, then it makes sense to adopt the same language.

While some of the click-and-point scraping tools mentioned before may be helpful to get started, the real complexity involved in scraping a web site is in addressing the right pages and the right elements within these pages to extract the desired information. These tasks aren’t about programming, but understanding the structure of the web site and database.

When displaying a web site, your browser will almost always make use of two technologies: HTTP is a way for it to communicate with the server and to request specific resource, such as documents, images or videos. HTML is the language in which web sites are composed.
The anatomy of a web page

Any HTML page is structured as a hierarchy of boxes (which are defined by HTML “tags”). A large box will contain many smaller ones — for example a table that has many smaller divisions: rows and cells. There are many types of tags that perform different functions — some produce boxes, others tables, images or links. Tags can also have additional properties (e.g. they can be unique identifiers) and can belong to groups called ‘classes’, which makes it possible to target and capture individual elements within a document. Selecting the appropriate elements this way and extracting their content is the key to writing a scraper.

Viewing the elements in a web page: everything can be broken up into boxes within boxes.

To scrape web pages, you’ll need to learn a bit about the different types of elements that can be in an HTML document. For example, the <table> element wraps a whole table, which has <tr> (table row) elements for its rows, which in turn contain <td> (table data) for each cell. The most common element type you will encounter is <div>, which can basically mean any block of content. The easiest way to get a feel for these elements is by using the developer toolbar in your browser: they will allow you to hover over any part of a web page and see what the underlying code is.

Tags work like book ends, marking the start and the end of a unit. For example <em> signifies the start of an italicized or emphasized piece of text and </em> signifies the end of that section. Easy.

An example: scraping nuclear incidents with Python

NEWS is the International Atomic Energy Agency’s (IAEA) portal on world-wide radiation incidents (and a strong contender for membership in the Weird Title Club!). The web page lists incidents in a simple, blog-like site that can be easily scraped.

To start, create a new Python scraper on ScraperWiki and you will be presented with a text area that is mostly empty, except for some scaffolding code. In another browser window, open the IAEA site and open the developer toolbar in your browser. In the “Elements” view, try to find the HTML element for one of the news item titles. Your browser’s developer toolbar helps you connect elements on the web page with the underlying HTML code.

Investigating this page will reveal that the titles are <h4> elements within a <table>. Each event is a <tr> row, which also contains a description and a date. If we want to extract the titles of all events, we should find a way to select each row in the table sequentially, while fetching all the text within the title elements.

In order to turn this process into code, we need to make ourselves aware of all the steps involved. To get a feeling for the kind of steps required, let’s play a simple game: In your ScraperWiki window, try to write up individual instructions for yourself, for each thing you are going to do while writing this scraper, like steps in a recipe (prefix each line with a hash sign to tell Python that this not real computer code). For example:

  # Look for all rows in the table
  # Unicorn must not overflow on left side.

Try to be as precise as you can and don’t assume that the program knows anything about the page you’re attempting to scrape.

Once you’ve written down some pseudo-code, let’s compare this to the essential code for our first scraper:

  import scraperwiki
  from lxml import html

In this first section, we’re importing existing functionality from libraries — snippets of pre-written code. scraperwiki will give us the ability to download web sites, while lxml is a tool for the structured analysis of HTML documents. Good news: if you are writing a Python scraper with ScraperWiki, these two lines will always be the same.

  url = "http://www-news.iaea.org/EventList.aspx"
  doc_text = scraperwiki.scrape(url)
  doc = html.fromstring(doc_text)

Next, the code makes a name (variable): url, and assigns the URL of the IAEA page as its value. This tells the scraper that this thing exists and we want to pay attention to it. Note that the URL itself is in quotes as it is not part of the program code but a string, a sequence of characters.

We then use the url variable as input to a function, scraperwiki.scrape. A function will provide some defined job — in this case it’ll download a web page. When it’s finished, it’ll assign its output to another variable, doc_text. doc_text will now hold the actual text of the website — not the visual form you see in your browser, but the source code, including all the tags. Since this form is not very easy to parse, we’ll use another function, html.fromstring, to generate a special representation where we can easily address elements, the so-called document object model (DOM).

  for row in doc.cssselect("#tblEvents tr"):
  link_in_header = row.cssselect("h4 a").pop()
  event_title = link_in_header.text
  print event_title

In this final step, we use the DOM to find each row in our table and extract the event’s title from its header. Two new concepts are used: the for loop and element selection (.cssselect). The for loop essentially does what its name implies; it will traverse a list of items, assigning each a temporary alias (row in this case) and then run any indented instructions for each item.

The other new concept, element selection, is making use of a special language to find elements in the document. CSS selectors are normally used to add layout information to HTML elements and can be used to precisely pick an element out of a page. In this case (Line. 6) we’re selecting #tblEvents tr which will match each <tr> within the table element with the ID tblEvents (the hash simply signifies ID). Note that this will return a list of <tr> elements.

As can be seen on the next line (Line. 7), where we’re applying another selector to find any <a> (which is a hyperlink) within a <h4> (a title). Here we only want to look at a single element (there’s just one title per row), so we have to pop it off the top of the list returned by our selector with the .pop() function.

Note that some elements in the DOM contain actual text, i.e. text that is not part of any markup language, which we can access using the [element].text syntax seen on line 8. Finally, in line 9, we’re printing that text to the ScraperWiki console. If you hit run in your scraper, the smaller window should now start listing the event’s names from the IAEA web site.

  figs/incoming/04-DD.png
  Figure 58. A scraper in action (ScraperWiki)

You can now see a basic scraper operating: it downloads the web page, transforms it into the DOM form and then allows you to pick and extract certain content. Given this skeleton, you can try and solve some of the remaining problems using the ScraperWiki and Python documentation:

Can you find the address for the link in each event’s title?

Can you select the small box that contains the date and place by using its CSS class name and extract the element’s text?

ScraperWiki offers a small database to each scraper so you can store the results; copy the relevant example from their docs and adapt it so it will save the event titles, links and dates.

The event list has many pages; can you scrape multiple pages to get historic events as well?

As you’re trying to solve these challenges, have a look around ScraperWiki: there are many useful examples in the existing scrapers — and quite often, the data is pretty exciting, too. This way, you don’t need to start off your scraper from scratch: just choose one that is similar, fork it and adapt to your problem.

Source: http://datajournalismhandbook.org/1.0/en/getting_data_3.html

What's difference between web scraping and data mining?

What's difference between web scraping and data mining?

Data mining: automatically searching large stores of data for patterns. How you get the data is irrelevant, only how you analyze it. Data mining involves the use of complex statistical algorithms.

Screen/web scraping is a method for extracting textual characters from screens so that they could be analyzed. Commonly, it is used to extract characters from websites (web scraping), though not exclusively. This method for gathering data is direct, either through looking at websites' html code or visual abstraction techniques.

Web scraping could be a source for data mining but it doesn't have to be because your data may not come from the web.

Data Mining can take any source of data and if that process requires data available from the public web then web scraping could be one of the methods to get such data.
You can also perform web scraping. without mining it later.

The reality is that a lot of data today IS on the web and a lot of data mining does use web related data.

Web scraping is getting data from web. Data mining is getting knowledge from data.

Source: https://www.quora.com/Whats-difference-between-web-scraping-and-data-mining

Scraping data from LinkedIn

Scraping data from LinkedIn

How to scrape data from LinkedIn public profile for marketing purposes?

You can scrape data from a LinkedIn public profile using data scraper software. LinkedIn data extraction is most beneficial for marketers and most medium size companies rely on LinkedIn for their marketing purpose.

I would recommend you to use "LinkedIn Lead Extractor" software, which helps to quickly scrape public profiles from LinkedIn. With this tool your can scrape profile link, First Name, Last Name, Email, Phone Address, Twitter id, Yahoo messenger id, Skype Id, Google Talk ID, Job Role, Company Name, Address, Country, Connections. This company has built this tool specially for LinkedIn marketers who are not satisfied with their drop ship supplier's digital data.

LinkedIn advance search provides you the targeted customers profiles list with your requirements like country, country, city, company, job title, and much more.

In few weeks you can developed new ways to set-up differently the sales teams and create a much more technologic environment in the strategy department. An internal platform that generated targeted leads can be of a very big help. You can easily execute go to market to any area or city in so much little time compared with some years ago.

Source: http://www.ahmadsoftware.com/blogs/4/scraping-data-from-linkedin.html

Content Scrapers – How to Find Out Who is Stealing Your Content & What to Do About It

If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites that steal your content for their own blogs without your permission. Some content scrapers will just copy the content off of your blog, but most use automated software that takes the content from your RSS feed and posts your content to their site like it is a new post.

In this post, we are going to look at some potential link building benefits to content scrapers, how to find out what sites are scraping your content, and what you can do if you want to either benefit from the linking standpoint or have them take it down.

Linking Benefits of Content Scrapers

Last week, I was happy to see that I was listed in ProBlogger’s 20 Bloggers to Watch in 2012. Within 24 hours, I received a notification in my WordPress dashboard that a page on my blog had been linked to in the post on ProBlogger’s site.

After receiving the original notification from the ProBlogger post, I also received another 18 trackbacks from sites that had stolen the content in their post verbatim. Trackbacks are WordPress’ way of letting you know that another website has linked to a post on your blog. In this case, these 18 sites had posted the content exactly like the original post – with the links back to my blog still intact.

It was then that I started contemplating the potential link building benefits of content scrapers. These are not by any means quality links – the highest Google PageRank was a PR 2 domain, many were stealing content in a variety of languages, and one even had the nerve to use some kind of redirection script to take away the link juice of outgoing links! So while these links didn’t have the same authority that the original post had, they still count as links.

How to Catch Content Scrapers

Unfortunately, unless you want to continuously search for your post titles in Google, you’ll only be able to easily track down sites that keep your in-content links active. If you want to know what websites are scraping your content, here are a few tips to sniff them out.

Copyscape

Copyscape is a simple search engine that allows you to enter the URL of your content to find out if there are duplicates of it on the Internet. You can get a few results using their free search, or you can pay for a premium account to check up to 10,000 pages on your site and more.

Trackbacks

The first way is through your trackbacks in WordPress (as shown in the image above). Many of these will show up in the spam folder if you use Akismet. The key to getting trackbacks to appear from content scrapers is to always include links to other posts in your content. Be sure those links have great anchor text too, if you’re going for a little extra link juice. And even if you are not, internal linking with strong anchor text is good for your on-site optimization too!

Anyone thinking about link building benefits at this point is probably noting the sheer volume of links from these sites, some of which are content scrapers. Essentially any site that is linking to a lot of your posts that isn’t a social network, social bookmarking site, or a die-hard fan who just loves linking to you is potentially a content scraper. You’ll have to go to their website to be sure. To find your links on their site, click on one of the domains to see the details of what pages on your site they are linking to specifically.

You can see here that they are just blatantly copying my posts titles. When I visited one of the links, sure enough, they are copying my entire posts in their full glory onto their site.

Google Alerts

If you don’t post often or want to keep up with any mentions of your top blog posts on other websites, you can create a Google Alert using the exact match for your post’s title by putting the title in quotation marks.

I deliver all of my Google Alerts to an RSS feed so I can manage them in Google Reader, but you can also have them delivered regularly by email. You’ll even get an instant preview of the types of results you will get.

How to Get Credit for Scraped Posts

If you use WordPress, then you definitely want to try out the RSS footer plugin. This plugin allows you to place a custom piece of text at the top or bottom of your RSS feed content.
As you can see, even if you aren’t using it for the purpose of getting credit back to your posts when content thieves steal it, you can still use it for a little extra bit of advertising with the possible benefit of people who subscribe to your RSS feed clicking through to your website or social profiles. And when someone does scrape your content from your RSS feed, it shows up there too

So in the event that someone finds your scraped content, they will hopefully notice the credit before assuming it was created by the blog that stole it. If you don’t have WordPress, you can simply include a note at the top or bottom of your content that includes the same information.

How to Stop Content Scrapers

If you’re not interested in anyone copying your content, then you have a few options to choose from. You can start by contacting the site that is stealing your content and sending them a notice that you want all of your content removed immediately. You can do this through the site’s contact form, email address, or post it to any social accounts they list.

If there is no contact information on the website stealing your content, you can do a Whois Lookup to (hopefully) find out who owns the domain.

If it is not privately registered, you should find an administrative contact’s email address. If not, you should at least see the domain registrar which, in this case, is GoDaddy and/or the hosting company for the website which, in this case, is HostGator. You can try to contact both companies (HostGator has a DMCA form and GoDaddy has an email) and let them know that the domain in question is stealing copyrighted content in hopes that the website will be suspended or removed.

You can also visit the DMCA and use their takedown services to remove anyone who is copying your photos, video, audio, blog, or other content. They even offer a WordPress plugin to incorporate a DMCA protected badge on your site to warn potential thieves.

Have you ever dealt with content scrapers and thieves? Do you leave it alone for the link benefits, or do you fight back? What other tools, services, or other preventative tactics do you use to block content scrapers? Please share your thoughts and experiences in the comments!

Source URL : https://blog.kissmetrics.com/content-scrapers/

4 Web Scraping Tools To Save You Time On Data Extraction

Either you are working on a product website, struggling to add live data feed to your app or merely need to pull out a huge amount of online data for analysis, an accurate web scraping tool can save you loads of time and keep you sane. Here are four powerful web scraping tools to save you from copy-pasting or spending time on writing your own scripts.

Uipath  specializes in developing various process automation software including web scraping and screen scraping software for desktop and web. Uipath web scraper is perfect for non-coders and easily surpasses most common data extraction challenges including page navigation, digging through flash and even scraping PDF files. All you need to do is open the web scraping wizard and simply highlight the data you need to extract. The tool will scrape all the data following this pattern at all pages you’ve chosen and sort it accordingly. You can add as many items for scraping as you like and have them sorted in respective columns. As a result, you receive a neat Excel or CSV document with all the data eliminated from duplicates.

Moreover, Uipath isn’t just about scraping. This software can be used not only for extracting data, but to manipulate the interface of another app, thus establishing data transfers among the two of them. Basically, this tool could be used to conduct any repetitive task a human could do, yet much faster and with higher accuracy.

Pros: You can automate form filling, clicking buttons, navigation etc. Uipath scraper is impressively accurate, fast and simple to use. It “reads” all types of data on screen (JS, HTML, Silverlight and more), plus you can train the software to emulate human actions of various complexity.

Cons: Premium software runs at a premium price. Uipath is an affordable professional solution, but may be a bit too pricey for personal use.

 Import.io  offers you a free desktop app to help you scrap all the data you need from an unlimited amount of web pages. The service treats each page as a potential data source to generate API from. If the page you’ve submitted has been previously processed, you can access its API and get some of the data. In other case, Import.io will guide you through the process of creating the scraping matrix by building connectors (for navigation) or extractors (to pull out the needed data). Afterwards, you submit a request for extraction and it’s typically processed within 24 hours. All the data is private and you can schedule auto refreshments at any chosen period of time.

Pros: The service is easy-to-use with no tech skills needed. It can  pages with data (those that needed login/pass), plus it’s free. Minimalistic effective design and simple navigation comes along.

Cons: Improt.io has hard times navigating through combinations of javascript/POST and cannot navigate from one page to another (e.g. click next, second page etc).  Sometimes, it takes over 24 hours to receive the report.  Besides, it’s a browser-only app, non-compatible with other applications.

Kimono is a popular web scraper among app developers who prefer to power up their products with live data and no additional code. It saves you tons of time when you need to fill up your app with mashing data. Install Kimono Browser bookmarklet; highlight page elements you need to and provide some positive/negative examples to train the tool. After labeling all the data you can download it in CSV/JSON/a web endpoint format. The APIs created for your pages are stored in the cloud and you can run them on schedule. So far, Kimono is free to use with pro and enterprise solutions to be launched soon.

Pros: The tool works pretty fast and works great with scraping newsfeeds and prices. The data is rather accurate.

Cons: No page navigation available and you need to spend quite a lot of time to train Kimono before it starts to pull out the multi items data accurate enough. In general, I’d say Kimono is more of an app mash-ups creator than a full-scale web scraper.

 Screen Scraper  is pretty neat and tackles a lot of difficult tasks including navigation and precise data extractions, however it requires a bit of programming/tokenization skills if you’d like to run it super smooth. Launch the software, add a proxy, start recording the list of your actions and creating extracting patterns (some coding required). Works great with HTML and Javascript, however you should test it with Citrix and other platforms. Basically, screen scraper helps you writing simple web scraping scripts and lets you download the extracted data in txt/csv/excel format.
Pros: When set correctly, there’s no data extraction tasks Screen scraper fails to handle.Cons: The tool is pricey and you’ll have to go through documentation and have basic coding skills to use it.

Source URL :  http://tech.co/4-web-scraping-tools-save-time-data-extraction-2015-03